Digital Marketing Executive – SEO Specialist

We’re seeking a driven and detail-oriented SEO Executive with 1–3 years of experience to join our Digital Marketing team. This role requires hands-on expertise across the three pillars of SEO — On-Page , Off-Page , and Technical SEO — to drive organic traffic, improve keyword rankings, and ensure optimal site performance in search engines. Key Responsibilities: SEO Strategy & Execution: Develop and implement holistic SEO strategies that align with business goals. Perform ongoing keyword research, competitive analysis, and content gap audits. Track and report performance metrics to evaluate effectiveness and opportunities. On-Page SEO: Optimize website content, meta tags, headers, images, and internal linking structures. Collaborate with the content and design teams to ensure SEO best practices are embedded in all web content. Conduct regular on-site audits to improve crawlability, indexing, and keyword targeting. Off-Page SEO: Plan and execute ethical link-building strategies including outreach, guest blogging, and digital PR. Monitor backlink profiles, identify toxic links, and manage disavow processes. Build relationships with publishers, influencers, and content creators to improve domain authority. Technical SEO: Conduct technical audits and resolve issues related to crawling, indexing, mobile usability, site speed, and structured data. Work with developers to ensure site architecture and technical infrastructure support SEO. Implement and maintain structured data (schema markup), XML sitemaps, and robots.txt configurations. Use tools like Google Search Console, Screaming Frog, and Core Web Vitals to monitor and optimize technical performance. Required Skills & Qualifications: 1–3 years of SEO experience with proven success in improving rankings and traffic. Solid understanding of search engine algorithms and ranking factors. Proficient with SEO tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc. Basic knowledge of HTML, CSS, JavaScript, and CMS platforms like WordPress or Shopify. Strong analytical and problem-solving skills. Excellent communication and project management abilities. Job Types: Full-time, Permanent Pay: ₹200,000.00 - ₹500,000.00 per year Benefits: Paid sick time Paid time off Provident Fund Schedule: Day shift Evening shift Fixed shift Monday to Friday Morning shift Weekend availability Supplemental Pay: Overtime pay Work Location: In person