Digital Marketing Executive

Job description:- To support in the conceptualisation, planning, automation, execution, optimisation and measurement of cross channel marketing campaigns. The Marketing Executive will be responsible for content creation and application across four key channels: Business line websites Email Marketing Social Media Events Tasks and Responsibilities Research: Assist with market research using appropriate channels, and analysis and measurement of brand effectiveness. Develop marketing communication plans for a given group or activity with guidance from a Marketing Manager. Accuracy: Use best practice principles to build email marketing campaigns that drive engagement and conversion across defined user segments (includes utilising email marketing software for build, segmentation, distribution, and analysis) Track and report the success of agreed marketing activity. Assist in the achievement of brand positioning, ensuring brand messaging and visual identity is consistent with branding and values. Creative, production and distribution: Assist with website development, liaising with third party agencies on strategy, user experience and conversion rate optimisation to drive high quality enquiries. Project manage inbound marketing programmes across key digital channels and deliver regular e-comms, via agreed campaign channels, to all core audience segment. Organise and support events and liaise with third party suppliers, including occasional attendance. Personal Characteristics/Behaviours: Enthusiasm and willingness to learn Strong administrative and coordination skills with an attention to detail Demonstrates initiative and enthusiasm Strong communication, interpersonal and team-working skills at all levels Ability to multi-task, plan and organise own workload Ability to work under pressure and to tight deadlines Creativity – ability to articulate ideas and implement Skills/Competencies: Ideally Minimum 2 years of marketing experience in the following disciplines: Content generation Website management Email Marketing (creation and delivery) Social Media Journalism degree or strong content generation experience Degree Educated or equivalent. Exceptional organisational skills. Intermediate IT skills, e.g., Microsoft Office, Excel, PowerPoint, and Outlook. Strong project management skills. Proven consultative communication skills – both verbal and written. Location - Noida/Mumbai/Ahmedabad Timing - UK Shifts Show more Show less