Digital Marketing Executive

About the Role

We are launching a job-oriented IT training institute in Bhopal offering Full Stack Java Development and Software Testing Automation programs. We are looking for a Digital Marketing Executive who can drive student acquisition, build brand visibility, manage digital channels, and support college/company outreach activities. This role is critical for our pre-launch and post-launch phases and offers significant growth opportunities.

Key Responsibilities1. Digital Marketing & Lead Generation

• Plan, execute, and optimize performance marketing campaigns across Meta (Facebook/Instagram) and Google Ads.
• Create and manage landing pages, lead forms, and WhatsApp funnels for student enquiries.
• Manage SEO activities: keyword research, on-page optimization, local SEO improvement.
• Monitor campaign performance daily and optimize ads to reduce cost per lead (CPL).
• Track leads using CRM or spreadsheets and ensure timely follow-up coordination.

2. Social Media & Content Management

• Manage the institute’s social media presence (Instagram, Facebook, LinkedIn).
• Develop and publish regular content: posts, reels, success stories, event updates.
• Coordinate with graphic designers or use basic design tools (Canva) to create creative assets.
• Maintain consistent brand voice and messaging aligned with institute’s positioning.

3. College Outreach Support

• Identify engineering colleges, BCA/MCA colleges, and polytechnic institutes in Bhopal and nearby districts.
• Coordinate and schedule awareness sessions, seminars, and placement skill workshops.
• Assist in organizing on-campus promotional activities and collecting student leads.

4. Company Outreach (Initial Phase Only)

• Identify local IT companies, startups, and tech firms for future placement collaborations.
• Support management in sending introductory emails, maintaining contact lists, and building the database.
• Help prepare presentations, placement brochures, and outreach content.

5. Coordination & Reporting

• Work closely with founders and faculty to align marketing strategy with batch launches.
• Maintain daily and weekly reports on leads, conversions, campaign performance, and outreach.
• Provide insights and recommendations on improving campaigns, messaging, and channels.
• Coordinate with the counsellor (once hired) for lead handover and follow-up alignment.

Required Skills & Qualifications

• Excellent communication and presentation skills in English.
• Bachelor’s degree in Marketing, IT, Business, or related field.
• 1–3 years of experience in digital marketing, preferably in education, training, or skill development industry.
• Hands-on experience with Facebook Ads Manager, Google Ads, and Analytics tools.
• Strong understanding of landing pages, conversion funnels, and lead nurturing.
• Basic design skills using Canva or similar tools.
• Ability to manage social media pages and create engaging content.
• Ability to manage multiple tasks and work independently.
• Willingness to participate in on-ground outreach (college visits, small events, etc.).

Preferred Skills (Good to Have)

• Experience in running education/training-sector campaigns.
• Familiarity with CRM tools and WhatsApp marketing flows.
• Understanding of Bhopal/MP student market trends.
• Video editing tools for reels/shorts.

Why Join Us?

• Opportunity to shape the marketing function from the ground up.
• High ownership, fast learning environment, and direct work with founders.
• Chance to build a strong portfolio in digital marketing, education growth marketing, and student acquisition strategy.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person