Job
Description
About the RoleWe are looking for a single-person powerhouse — someone who is both creative and analytical, and thrives on building and scaling digital presence end-to-end. This role requires someone who can think beyond conventional marketing, conceptualize strategies independently, execute campaigns hands-on, and deliver measurable business outcomes.
If you can design a landing page in the morning, optimize SEO after lunch, run paid campaigns in the evening, and still extract insights to improve conversions — you’re the type we’re looking for.
The ideal candidate must be passionate about lead generation (organic & inorganic), brand positioning, creative storytelling, and digital execution across multiple media formats.
Key Responsibilities
1. Digital Strategy & Growth ExecutionBuild and implement integrated marketing strategies aligned with business and revenue goals.
Own the entire digital funnel — awareness, engagement, conversion, and retention.
Plan and execute both organic and paid lead generation across multiple channels.
2. Website Design & OptimizationCreate, maintain, and optimize high-performance websites and landing pages using Wix Studio, WordPress, Webflow or similar platforms.
Ensure strong UI/UX, high-speed performance, and conversion-driven layouts.
Implement heatmaps, A/B testing, user journey flow, and performance analytics.
3. SEO & Content OptimizationLead and execute on-page, technical, and off-page SEO.
Conduct keyword research, competitor benchmarking, schema markup, and backlink outreach.
Track and report ranking improvements, traffic growth, and conversion impact.
4. Paid Advertising & Campaign ManagementPlan and manage Google Ads, Meta Ads, LinkedIn Campaigns and remarketing strategies.
Build landing pages, ad creatives, tracking frameworks, and conversion pipelines.
Optimize CAC, ROAS, and campaign performance continuously.
5. Social Media & Brand GrowthDevelop content calendars, storytelling angles, viral content hooks, and visual branding.
Manage company presence across LinkedIn, Instagram, YouTube, Facebook, and emerging platforms.
Drive meaningful engagement, community building, and audience expansion.
6. Graphic Design & Creative ProductionDesign visually compelling assets:
banners, creatives, presentations, brochures, explainer visuals, reels, video snippets, and motion graphics.
Ensure brand consistency across all digital channels.
7. Email Marketing & AutomationCreate drip workflows, newsletters, lifecycle campaigns, and re-engagement journeys.
Manage email deliverability, segmentation, templates, and campaign analytics.
8. Reporting & Performance IntelligenceTrack KPIs using GA4, CRM Insights, Paid Ad dashboards, and automation tools.
Present weekly/monthly insights with actionable improvement plans.
Required Skills & Experience3–7 years hands-on experience handling end-to-end digital marketing independently.
Strong design skills using Adobe Suite / Canva / Figma.
Expertise in SEO tools (Ahrefs, SEMrush, GSC) and performance marketing.
Strong copywriting and visual storytelling capability — both long and short format.
Ability to think strategically and execute tactically — no task is “too big” or “too small”.
Mindset & Personality MatchWe’re looking for someone who is:
✔ A creator at heart
✔ A strategist in mind
✔ A builder in execution
✔ A growth hacker by mindset
Someone who:
Experiments, learns fast, and iterates.
Operates with ownership and accountability.
Loves solving problems creatively — not just following templates.
Can multitask between design, content, analytics, and campaign building effortlessly.
