Digital Marketing Executive

We are looking for a highly motivated Digital Marketing Executive with a flair for technical content writing, brochure creation and a passion for SEO-driven digital marketing. This is an excellent opportunity to kickstart your career in a B2B SaaS environment, working with cloud and DevOps products. You will help create content that drives website traffic, boosts online visibility and generates qualified leads.
Key Responsibilities:

• Create and edit technical content including blogs, landing pages, product documentation, video editing, case studies and whitepapers using SEO best practices.
• Assist in planning and executing digital marketing campaigns across SEO, Google Ads (PPC), email marketing and social media platforms (LinkedIn, Twitter/X).
• Optimize website content for search engines with a focus on on-page SEO, off-page SEO, keyword research and content strategy.
• Use CMS platforms (e.g., WordPress, HubSpot) to manage and publish website content.
• Collaborate with product and development teams to understand complex technical topics and translate them into engaging content.
• Analyze website and campaign performance using tools like Google Analytics, GA4, Google Search Console, Ahrefs, SEMrush or Moz.
• Support email marketing initiatives, including drip campaigns and marketing automation using tools like Mailchimp, HubSpot or ActiveCampaign.
• Apply basic graphic design skills using Canva or Adobe Creative Suite to create visuals for blogs and campaigns.
• Contribute to technical SEO improvements, such as site speed optimization, structured data and internal linking.
• Explore and implement AI-powered marketing tools (e.g., ChatGPT, Jasper) to scale content creation and engagement.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Mass Communication, Computer Science, or a related field.
• 0.6 - 1 year of experience or internship experience in digital marketing or technical content writing.
• Familiarity with SEO tools (Ahrefs, Moz, SEMrush), Google Search Console and Google Analytics.
• Exposure to B2B tech marketing, preferably in SaaS, DevOps or cloud solutions.
• Basic knowledge of HTML, CSS or JavaScript is a plus.
• Excellent writing skills with a strong grasp of technical concepts and an ability to simplify complex ideas.
• Self-starter with a creative mindset and analytical thinking.
• Experience working with CMS platforms, email tools and social media scheduling tools is preferred.
• Immediate joiners are highly preferred.

Job Type: Full-time

Pay: ₹120,000.00 - ₹250,000.00 per year

Application Question(s):

• Are you an immediate joiner?

Experience:

• Digital marketing: 1 year (Required)

Location:

• Coimbatore, Tamil Nadu (Required)

Shift availability:

• Day Shift (Required)
• Night Shift (Required)

Work Location: In person