Digital Marketing Executive

Job Title : Digital marketing Executive

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Experience Required :

Salary :

Educational Qualification :

Job Summary

We are looking for a skilled and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for the end-to-end execution of digital marketing activities that drive brand awareness, lead generation, user engagement, and customer retention across various digital platforms.

Skills Required-

• Strong knowledge of Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager
• Proficiency in SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog
• Experience in email marketing platforms (Mailchimp, Zoho, SendGrid, etc.)
• Familiarity with CMS platforms (e.g., WordPress, Shopify, Wix)
• Basic knowledge of HTML/CSS is a plus
• Strong analytical, communication, and project management skills
• Ability to manage multiple campaigns and projects simultaneously

Roles and Responsibilities-

• Develop, implement, and manage the company’s overall digital marketing strategy.
• Execute marketing activities across all major digital channels: SEO, SEM, Social Media, Email Marketing, Mobile, and Display Advertising.
• Manage and maintain all owned media assets such as company websites, mobile applications, and CRM/email software.
• Create, curate, and manage high-quality, engaging, and on-brand digital content for websites, blogs, and social platforms.
• Run and optimize social media campaigns (organic and paid) across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
• Plan and execute online advertising campaigns including Google Ads, display networks, social media ads, and programmatic channels.
• Perform on-page and off-page SEO activities, monitor search engine rankings, and improve visibility and traffic.
• Set up and manage conversion tracking, event tracking, and pixel integration across websites and ad platforms.
• Monitor and analyze key performance metrics (KPIs) to measure campaign success and optimize for better ROI.
• Conduct in-depth market research on industry trends, customer behavior, and competitor strategies.
• Collaborate with cross-functional teams (designers, developers, sales) to align marketing strategies with business goals.
• Stay updated with the latest digital marketing trends, tools, and technologies to keep campaigns effective and current.