Digital Marketing Executive

About Role Enhance the company’s online presence, generate qualified leads, and build brand trust through the strategic use of digital marketing channels. Candidates must have a minimum of 6 months of hands-on experience in digital marketing, with a focus on social media, lead generation, content marketing, and online reputation management (ORM) for AI-driven software solutions. Responsibilities: Execute monthly content calendars for LinkedIn and Twitter/X Create branded visuals using Canva/Adobe Spark Monitor engagement, respond to followers, and analyze performance Focus on B2B engagement and use relevant hashtags Run email campaigns via Lemlist or Mailchimp and conduct LinkedIn outreach to potential clients Promote webinars and case studies to drive qualified leads and align with the sales team for lead follow-up and tracking Publish SEO-optimized blogs, case studies, and whitepapers Use Google Search Console and Ahrefs to improve content performance Repurpose content for social media and email campaigns Conduct keyword research to align with the target audience's needs Monitor brand mentions using tools like Google Alerts and Brand24 Respond to feedback and encourage client testimonials Share reviews and success stories on the website and social media Maintain a strong, positive online brand presence Skills Required Work with designers to improve website UX and visual content Leverage tools like Google Analytics, Ahrefs, and other digital marketing platforms Strong understanding of current online marketing concepts, strategy, and best practices Strong Interpersonal, decision-making, and Problem-solving skills Experience in email marketing tools (Instently/Lemlist, Mailchimp) and B2B social media platforms (LinkedIn, Twitter/X) Proficiency in Canva or Adobe Spark for visual content creation and familiarity with ORM tools (Google Alerts, Brand24) Experience in lead generation and LinkedIn outreach Impeccable command over grammar with excellent writing skills Ability to write fresh, unique, high quality and error free content Show more Show less