Digital Marketing Executive

Profile Description: Meta Ads, Google Ads, SEO, and Website Expert – E-Commerce

Company Name: BigShip ClickStore Private Limited
Location: F-101, Elite GolfGreen, Sector 79, Gautam Budh Nagar, Uttar Pradesh, 201301

Salary Slab: Up to ₹15000 per month

Job Responsibilities:

• Meta and Google Ads Management:
• Plan, create, and manage effective ad campaigns on Meta (Facebook, Instagram) and Google Ads platforms.
• Optimise ad spend to maximise ROI, targeting the right audience segments and tracking performance metrics.
• Conduct A/B testing to refine ad creatives, headlines, and audience targeting strategies.
• SEO Optimisation:
• Perform keyword research and develop strategies to improve organic rankings for TREAZUREA and GADGETREA websites.
• Optimise on-page elements, including meta tags, descriptions, headers, and content.
• Build and execute a robust backlink strategy to enhance domain authority and traffic.
• Track, analyse, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and SEMrush.
• Website Management:
• Ensure website functionality, user experience, and mobile responsiveness are optimal.
• Collaborate with developers and designers to resolve technical issues and implement new features.
• Regularly update product pages, landing pages, and blog content to align with marketing campaigns.
• Data Analysis and Reporting:
• Monitor ad campaign performance, SEO metrics, and website analytics to provide actionable insights.
• Generate periodic reports for management, highlighting progress, challenges, and opportunities.
• Strategy Development:
• Develop comprehensive digital marketing strategies that integrate paid ads, SEO, and website optimisation to drive sales and brand growth.
• Stay updated with the latest trends in digital marketing, ad platforms, and search engine algorithms.
• Collaboration:
• Work closely with the marketing team to align digital efforts with overall business objectives.
• Coordinate with content creators and designers to ensure cohesive messaging and branding.

Qualifications and Requirements:

• Education: Bachelor’s degree in Marketing, Digital Media, IT, or a related field.
• Experience:
• 2–3 years of experience in Meta Ads, Google Ads, SEO, and website management.
• Proven track record of driving traffic and conversions through digital marketing strategies.
• Skills:
• Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).
• Strong analytical skills and data-driven decision-making abilities.
• Technical knowledge of HTML, CSS, and WordPress (preferred).
• Personality Traits:
• Creative, detail-oriented, and results-driven.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits:

• Opportunity to work with leading e-commerce brands TREAZUREA and GADGETREA.
• Hands-on experience with cutting-edge tools and digital marketing strategies.
• Career growth opportunities in a start-up.

Job Type: Full-time

Pay: Up to ₹15,000.00 per month

Education:

• Bachelor's (Preferred)

Work Location: In person