Digital Marketing Consultant/Advisor

Digital Marketing Consultant/Advisor

• Location: Remote
• Type: Full-time / Contract
• Experience: 3–7 years in B2C digital marketing (specifically Saas apps)

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business goals
• Manage and optimise campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms
• Drive B2C lead generation and conversion using performance-based strategies (PPC, Display, Remarketing, Affiliate)
• Apply AI-powered tools for content generation, ad targeting, email personalisation, and customer segmentation.
• Monitor SEO/SEM performance and continuously improve organic reach and keyword ranking
• Oversee email marketing, push notifications, and SMS campaigns for consumer engagement
•  Analyse customer behaviour data to identify opportunities for engagement and upsell
• Manage marketing funnels, including landing page optimisation and A/B testing
• Collaborate with designers, developers, and content creators to ensure consistent messaging
• Track KPIs and ROI metrics, provide weekly/monthly reports with actionable insights
• Stay up to date with digital marketing trends and the competitive landscape.

Requirements

• Bachelor's degree in Marketing, Business, or related field (MBA is a plus)
• 3–7 years of experience in digital marketing, preferably in B2C or e-commerce, including Saas apps
• Experience with

  AI tools in marketing

  (e.g., Claude, Docker, ChatGPT, Jasper, Writesonic, Midjourney, AdCreative.ai, or others).
• Hands-on experience with tools like Google Analytics, Google Ads, Meta Ads Manager, SEMrush, HubSpot, Mailchimp, etc.
• Proven track record of managing paid ad budgets and achieving performance targets
• Strong understanding of consumer behaviour, funnels, and data-driven marketing
• Excellent communication and project management skills
• Knowledge of basic HTML and CMS platforms.

Preferred Qualities

• Bachelor's or Master's degree in Marketing, Business, Economics, Statistics, or a related field.
• Familiarity with AI-powered analytics and personalisation platforms.
• Proven experience as a Market Researcher or in a similar research-oriented role.
• Proficiency in using various research tools and methodologies.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication abilities, with the capacity to convey complex information in a clear and concise manner.
• Advanced knowledge of Microsoft Excel, SPSS, SAS, or other statistical software is a plus.
• Detail-oriented, with the ability to work independently and meet deadlines.
• Strong teamwork and collaboration skills to liaise with cross-functional teams.
• 
  
• A deep understanding of market research ethics and compliance