Digital Marketing & Campaign Specialist

About Us:

Igloo Retreats is a growing luxury short-term rental business managing properties across multiple locations. Our mission is to provide exceptional guest experiences while maximizing returns for property owners. We at Igloo Retreats specialize in creating unforgettable short-term rental experiences across the country — from cozy mountain chalets to beachside escapes.  We’re now looking to expand our digital marketing footprint and looking for a performance-driven Digital Marketing & Campaign Specialist to help scale our bookings, grow our social media following, and drive conversions through targeted ad campaigns.

Role Overview:

You’ll own the end-to-end strategy, execution, and optimization of paid ad campaigns across platforms like Meta (Instagram + Facebook), Google Ads, and other digital channels. Your goal: to generate high-quality leads, boost occupancy rates, and increase brand visibility for our vacation rentals. The specialist will be responsible for developing and implementing digital marketing strategies, managing online marketing campaigns, analyzing performance metrics, and optimizing campaigns to achieve the company objectives. Responsibilities also include overseeing social media marketing efforts, coordinating with internal team members, and ensuring cohesive communication across digital platforms.

Key Responsibilities:

• Develop, launch, and manage paid ad campaigns across Meta, Google, and other relevant platforms.
• Conduct audience and keyword research to target the right demographics for each property.
• Create high-converting ad copy and visual creatives (in collaboration with our design and content team).
• Monitor campaign performance and provide weekly reports with insights and ROI analysis.
• Continuously test, optimize, and scale ads based on performance metrics (CTR, CPC, ROAS, conversions).
• Retarget past visitors and build lookalike audiences to maximize conversion rates.
• Stay updated with ad platform trends, algorithms, and best practices.

Ideal Candidate:

• Proven experience managing paid media campaigns (Meta, Google, or similar).
• Strong analytical mindset with experience using Ads Manager, Google Analytics, etc.
• Creative and data-driven — able to test messaging, visuals, and audiences.
• Excellent communication and reporting skills.
• Bachelor's degree in Marketing, Communications, or related field preferred
• Experience in hospitality, travel, or real estate marketing is a plus.

What We Offer:

• Competitive pay or performance-based incentives.
• Flexible hours and remote work setup.
• Opportunity to grow with a fast-expanding short-term rental brand.
• Creative freedom and autonomy to experiment and scale successful campaigns.
• Supportive and collaborative work environment
• Learn the ins and outs of US real estate and hospitality management

To Apply:

Please send your resume outlining your experiences. Include the word “Ad Manager guru” in your subject line to show attention to detail.

Qualifications

• Experience and expertise in Digital Marketing and Online Marketing
• Proficiency in Social Media Marketing strategies and platforms
• Knowledge and application of Web Analytics tools to measure campaign performance
• Strong Communication and collaboration skills
• Ability to work independently and meet strategic goals
• Experience with marketing automation tools is a plus