Digital Marketing & Campaign Specialist

Anant Finserv, in partnership with Motilal Oswal Financial Services, is a boutique wealth management firm managing over ₹700 crores in client assets.

We have been guiding investors for over 25 years through customized Financial solutions .

While our expertise and client base have grown steadily, our digital and social media presence is still in its early stages — and we’re now ready to build it in a structured, impactful way.

The primary focus of this role is to plan, execute, and optimize digital marketing campaigns — especially on Meta (Instagram + Facebook) and WhatsApp Business — to promote our brand, events, and wealth solutions.

This is not a content-only role — it’s for someone who understands audience targeting, campaign setup, lead generation, and performance analytics.

Campaign Planning & Execution

Design and run lead-generation and awareness campaigns on Meta Ads Manager.

Build WhatsApp marketing funnels (broadcasts, catalogues, click-to-WhatsApp ads).

Manage budgets, track ROI, and prepare campaign performance reports.

Audience Targeting & Optimization

Identify audience segments (HNI, professionals, investors) and create custom/lookalike audiences.

A/B test ad creatives, formats, and messaging to maximize efficiency.

Job Type: Permanent

Pay: ₹14,000.00 - ₹20,000.00 per month

Application Question(s):

• Have you personally run paid campaigns using Meta Ads Manager (not just boosted posts)?

☐ Yes, multiple campaigns

☐ Once or twice

☐ No, I’ve only assisted or learned theoretically

• What type of campaign objectives have you worked on?

(e.g. Lead Generation, Brand Awareness, Website Traffic, Video Views, Engagement)

• Describe one Meta campaign you personally executed — include:

Objective

Target audience

Budget

Duration

Results (CPC, CTR, Leads, or Conversions)

Experience:

• Running advertisement : 3 years (Preferred)

Location:

• Kolkata, West Bengal (Preferred)

Work Location: In person