Posted:17 hours ago|
Platform:
On-site
Full Time
Design and execute full-fledged programs across paid, organic, email, and automation to generate and accelerate qualified pipeline for B2B tech clients.
● Build and maintain experimentation roadmaps: form hypotheses, run A/B/multivariate tests, analyze results, and iterate toward revenue KPIs.
● Architect and optimize marketing automation: lifecycle stages, lead scoring, routing, enrichment, and multi-step nurtures in platforms like HubSpot/Marketo.
● Own email end-to-end: segmentation, messaging, cadence, A/B testing (subject, creative, CTAs, timing), email drip creation and drip maintenance, contact list building, and attribution to SQLs/revenue.
● Plan, launch, and scale paid campaigns: On Google, Meta, and YouTube: audience strategy, creative testing frameworks, budgets, and conversion tracking integrity.
● Build organic growth systems end-to-end: advanced keyword and intent mapping, entity-oriented content strategy, and technical/on-page/off-page optimization to drive non-branded, high-intent traffic and qualified pipeline.
● Optimize for the evolving landscape of SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization): structure content for passage/entity understanding, featured snippets/People Also Ask, AI overviews, and generative search surfaces; implement schema and patterns that improve retrieval, ranking, and inclusion in responses.
● Partner with content, design & dev teams: To align narrative, UX, and analytics into a cohesive revenue engine.
● Report on what matters: CAC by channel, funnel conversion rates, marketing-influenced pipeline, and ROAS with clear insights and actions.
Pangolin
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