Digital Manager

Job Title: Digital Manager

Location: Ludhiana (On-Site, In-house)

Role Type: Full-time

About the Role

We are looking for a proactive and detail-oriented Digital Manager to lead our digital presence, optimize online performance, and drive measurable growth. The role requires hands-on expertise in website management, SEO, paid media, and analytics, along with the ability to collaborate across teams for seamless campaign execution.

Key Responsibilities

• Brand Website Management & Digital Marketing
• Manage daily updates, content uploads, and overall website maintenance.
• Oversee back-end inventory updation to ensure accuracy and availability.
• Create and update banners, images, and other visual assets for the website.
• Liaise with the social media team to integrate promotions and campaigns, and update the same on the website.
• Manage the front-end consumer interface to ensure a smooth and engaging user journey.
• Ensure the smooth flow of incoming orders from website to fulfillment.
• Coordinate with developers/designers for UI/UX improvements and troubleshooting.
• Ensure website security, mobile optimization, and smooth user experience.
• Monitor and analyze website performance using analytics tools to implement improvements.

Search Engine Optimization (SEO)

• Conduct keyword research and manage keyword strategy.
• Optimize site content, blogs, and metadata (including meta tags) for higher search engine visibility.
• Build and manage high-quality backlinks to strengthen domain authority.
• Track keyword rankings and generate monthly SEO performance reports.
• Google Ads & Paid Media
• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube).
• Run purchase ads on the website to drive conversions.
• Optimize campaigns for maximum ROI, CTR, and conversions.
• Manage budgets, monitor ad spend, and report campaign outcomes.
• Conduct A/B testing for creatives, ad copies, and landing pages to enhance effectiveness.

Analytics & Reporting

• Track and measure digital performance using Google Analytics, Search Console, and Ads Manager.
• Prepare detailed weekly/monthly reports with actionable insights for management.

Cross-functional Support

• Work closely with content, design, and sales teams for digital campaign execution.
• Ensure website and ad campaigns align with promotions, product launches, and seasonal campaigns.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 2–4 years of experience in digital marketing, website management, and paid media.
• Proficiency in Google Ads, SEO tools (Ahrefs, SEMrush, Moz, etc.), and analytics platforms.
• Strong understanding of website management (WordPress/Shopify or similar).
• Analytical mindset with excellent problem-solving skills.
• Ability to manage multiple projects and meet deadlines.

What We Offer

• Opportunity to lead digital strategy for a growing brand.
• Collaborative and dynamic work environment.
• Competitive salary with growth opportunities.