Digital Manager

1. Digital Strategy & Planning

• Develop and implement digital marketing strategies aligned with company goals.
• Plan campaigns across social media, SEO/SEM, email, website, and digital ads.
• Forecast digital performance metrics and plan budgets.

2. Website & Online Presence Management

• Oversee website updates, content, and performance.
• Ensure SEO optimization, keyword ranking, and traffic growth.
• Maintain accurate product, offer, and company information online.

3. Social Media Management

• Plan and execute content across platforms (Facebook, Instagram, YouTube, LinkedIn, etc.).
• Manage posting schedules, engagement, comments, and community interactions.
• Create or oversee creation of creatives, videos, and ad content.

4. Digital Advertising & Lead Generation

• Run paid campaigns (Google Ads, Meta Ads, OTT, display ads).
• Optimize campaign performance for lower cost per lead (CPL).
• Track and analyze leads from all digital channels.

5. CRM & Lead Management

• Monitor lead flow from digital platforms into CRM.
• Ensure timely follow-up by sales teams.
• Analyze conversion ratios and suggest improvements.

6. Content Development & Branding

• Create or coordinate blogs, videos, social posts, and promotional content.
• Ensure brand consistency in all digital communication.
• Work with designers, photographers, and influencers if needed.

7. Data Analytics & Reporting

• Track KPIs such as website traffic, engagement, conversions, ROI, and reach.
• Create weekly, monthly, and campaign reports.
• Use tools like Google Analytics, Meta Business Suite, and CRM dashboards.

8. Online Reputation Management (ORM)

• Monitor reviews on Google, social platforms, and third-party sites.
• Respond to customer feedback professionally.
• Improve brand ratings and customer trust.

9. Market & Competitor Research

• Track digital trends and competitor activities.
• Suggest new digital tools and platforms to improve performance.

10. Coordination with Internal & External Teams

• Work with sales, marketing, and management teams to align goals.
• Coordinate with agencies for creatives, ads, and digital support.
• Conduct digital training for team members when required.

Skills Required for a Digital Manager

• Strong knowledge of SEO, SEM, Social Media, and analytics
• Creative thinking and strategic planning
• Understanding of CRM tools and lead management
• Good communication and project management skills
• Ability to manage budgets and optimize campaign ROI

Job Types: Full-time, Permanent

Pay: ₹13,925.12 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person