Digital Advertising Manager

We’re Hiring: Digital Advertising Manager

📍 Location

Employment Type

Level

Digital Advertising Manager

Key Responsibilities

• Develop, implement, and optimize digital advertising campaigns

  across various channels (Google Ads, Facebook, LinkedIn, Instagram, etc.), ensuring they align with business goals and target audiences.

• Manage advertising budgets

  and ensure effective allocation of spend across campaigns to maximize ROI and performance.

• Analyze campaign performance

  using analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.) and optimize for key metrics like CTR, CPA, CPL, and ROAS.

• Collaborate with the content, design, and product teams

  to create compelling ad creatives, landing pages, and compelling call-to-action messaging.

• Conduct A/B testing

  on ad creatives, copy, and targeting to continuously improve campaign effectiveness.

• Track and report on the performance

  of digital advertising campaigns, providing insights and recommendations for future campaigns.

• Develop and maintain audience segmentation strategies

  to ensure precise targeting and personalization of ads.

• Monitor trends

  in digital advertising and implement best practices to keep the company at the forefront of advertising technology and strategy.

• Work with agencies

  or third-party vendors when necessary to enhance the execution of campaigns or expand reach.

• Optimize paid search campaigns

  , social media ads, display ads, and remarketing efforts to ensure maximum impact and conversion.

• Prepare monthly performance reports

  and budget forecasts to senior leadership, highlighting key achievements, learnings, and opportunities for improvement.

• Monitor competitor advertising strategies

  and industry trends to keep campaigns innovative and competitive.

• Stay up-to-date with new advertising platforms, tools, and industry developments

  to ensure ongoing campaign improvement.

• Work closely with the marketing team

  to ensure the integration of digital advertising efforts into broader marketing campaigns and strategies.

Requirements

• Bachelor’s degree

  in Marketing, Business, or a related field.
• 4+ years of experience in

  digital advertising

  , with proven success in managing campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).

• Strong knowledge of digital advertising tools

  such as Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, and other industry-standard platforms.

• Proficiency in campaign management

  , including keyword research, bidding strategies, targeting, and segmentation.

• Strong analytical skills

  , with the ability to interpret campaign data and use insights to optimize performance.

• Experience with A/B testing, conversion rate optimization

  , and performance analysis to drive continual improvement.

• Creative and detail-oriented

  , with the ability to create compelling ad copy and messaging that resonates with target audiences.

• Excellent communication skills

  , with the ability to present complex campaign data and insights in an easily understandable format.

• Experience with remarketing strategies

  and other techniques to improve customer retention and increase lifetime value.

• Understanding of SEO, SEM, and content marketing

  strategies, and how they intersect with digital advertising efforts.

• Strong project management skills

  , with the ability to manage multiple campaigns simultaneously and meet deadlines.

• Fluency in English

  is required; proficiency in

  German

  or

  French

  is a plus.