Digital Advertising Manager

Company Description

Proudly Canadian, Mimi Beds specializes in creating Montessori beds for children. Our mission is to offer safe, comfortable, and inspiring sleep environments that encourage children's independence and growth. Combining meticulous craftsmanship with quality, our products align with the principles of Montessori education. Mimi Beds aims to make bedtime a joyful experience for both children and parents by fostering a sense of wonder and exploration.

Role Description

This is a full-time remote role for a Digital Advertising Manager. The Digital Advertising Manager will be responsible for developing, implementing, and managing digital advertising campaigns across various platforms. This role involves analyzing campaign performance, optimizing ads, coordinating with the sales and marketing teams, and ensuring that advertising efforts align with the overall brand strategy.

1. Paid Advertising & Creative Strategy

• Plan, manage, and optimize paid media campaigns across

  Meta (Facebook/Instagram)

  and

  Google (Search, Shopping, Performance Max)

• Develop

  ad creative briefs

  and collaborate on compelling video and image assets tailored to our audience
• Analyze performance and scale what works—optimize for

  ROAS, CAC, and LTV

• Build and manage ad content calendars aligned with product launches, promotions, and seasonal events
• A/B test headlines, CTAs, and hooks to identify high-converting creatives

2. E-Commerce & Conversion Optimization

• Own and optimize the Shopify site experience with a focus on

  CRO, AOV, and retention

• Implement and monitor

  SEO best practices

  to drive organic growth
• Use tools like

  Google Analytics, Hotjar, and GA4

  to uncover and resolve drop-off points in the customer journey
• Develop and execute growth strategies across email (Klaviyo), landing pages, and product funnels
• Collaborate with product and operations teams to align marketing with inventory and shipping timelines

Qualifications

• Strong skills in Communication, Marketing, and Advertising
• Project Management
• Proficiency in, Shopify, Facebook Ads Manager and Google Ads
• Excellent analytical and problem-solving abilities
• Ability to work independently and manage multiple projects remotely
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in e-commerce or retail industries is required