LightRise Technologies

🗂 We’re Hiring: Digital Advertising Manager 📍 Location : Based in Switzerland (Zurich / Geneva / Basel / Hybrid) 🕒 Employment Type : Full-time 💼 Level : Mid to Senior We are seeking an experienced and results-driven Digital Advertising Manager to join our marketing team. As a Digital Advertising Manager , you will lead and execute digital ad campaigns across various platforms, drive performance, and ensure the optimization of advertising spend to achieve business objectives. Your expertise will help our brand engage and attract customers through strategic and targeted digital marketing efforts. 📌 Key Responsibilities : Develop, implement, and optimize digital advertising campaigns across various channels (Google Ads, Facebook, LinkedIn, Instagram, etc.), ensuring they align with business goals and target audiences. Manage advertising budgets and ensure effective allocation of spend across campaigns to maximize ROI and performance. Analyze campaign performance using analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.) and optimize for key metrics like CTR, CPA, CPL, and ROAS. Collaborate with the content, design, and product teams to create compelling ad creatives, landing pages, and compelling call-to-action messaging. Conduct A/B testing on ad creatives, copy, and targeting to continuously improve campaign effectiveness. Track and report on the performance of digital advertising campaigns, providing insights and recommendations for future campaigns. Develop and maintain audience segmentation strategies to ensure precise targeting and personalization of ads. Monitor trends in digital advertising and implement best practices to keep the company at the forefront of advertising technology and strategy. Work with agencies or third-party vendors when necessary to enhance the execution of campaigns or expand reach. Optimize paid search campaigns , social media ads, display ads, and remarketing efforts to ensure maximum impact and conversion. Prepare monthly performance reports and budget forecasts to senior leadership, highlighting key achievements, learnings, and opportunities for improvement. Monitor competitor advertising strategies and industry trends to keep campaigns innovative and competitive. Stay up-to-date with new advertising platforms, tools, and industry developments to ensure ongoing campaign improvement. Work closely with the marketing team to ensure the integration of digital advertising efforts into broader marketing campaigns and strategies. ✅ Requirements : Bachelor’s degree in Marketing, Business, or a related field. 4+ years of experience in digital advertising , with proven success in managing campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.). Strong knowledge of digital advertising tools such as Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, and other industry-standard platforms. Proficiency in campaign management , including keyword research, bidding strategies, targeting, and segmentation. Strong analytical skills , with the ability to interpret campaign data and use insights to optimize performance. Experience with A/B testing, conversion rate optimization , and performance analysis to drive continual improvement. Creative and detail-oriented , with the ability to create compelling ad copy and messaging that resonates with target audiences. Excellent communication skills , with the ability to present complex campaign data and insights in an easily understandable format. Experience with remarketing strategies and other techniques to improve customer retention and increase lifetime value. Understanding of SEO, SEM, and content marketing strategies, and how they intersect with digital advertising efforts. Strong project management skills , with the ability to manage multiple campaigns simultaneously and meet deadlines. Fluency in English is required; proficiency in German or French is a plus.