Mimi Beds

Company Description Proudly Canadian, Mimi Beds specializes in creating Montessori beds for children. Our mission is to offer safe, comfortable, and inspiring sleep environments that encourage children's independence and growth. Combining meticulous craftsmanship with quality, our products align with the principles of Montessori education. Mimi Beds aims to make bedtime a joyful experience for both children and parents by fostering a sense of wonder and exploration. Role Description This is a full-time remote role for a Digital Advertising Manager. The Digital Advertising Manager will be responsible for developing, implementing, and managing digital advertising campaigns across various platforms. This role involves analyzing campaign performance, optimizing ads, coordinating with the sales and marketing teams, and ensuring that advertising efforts align with the overall brand strategy. 1. Paid Advertising & Creative Strategy Plan, manage, and optimize paid media campaigns across Meta (Facebook/Instagram) and Google (Search, Shopping, Performance Max) Develop ad creative briefs and collaborate on compelling video and image assets tailored to our audience Analyze performance and scale what works—optimize for ROAS, CAC, and LTV Build and manage ad content calendars aligned with product launches, promotions, and seasonal events A/B test headlines, CTAs, and hooks to identify high-converting creatives 2. E-Commerce & Conversion Optimization Own and optimize the Shopify site experience with a focus on CRO, AOV, and retention Implement and monitor SEO best practices to drive organic growth Use tools like Google Analytics, Hotjar, and GA4 to uncover and resolve drop-off points in the customer journey Develop and execute growth strategies across email (Klaviyo), landing pages, and product funnels Collaborate with product and operations teams to align marketing with inventory and shipping timelines Qualifications Strong skills in Communication, Marketing, and Advertising Project Management Proficiency in, Shopify, Facebook Ads Manager and Google Ads Excellent analytical and problem-solving abilities Ability to work independently and manage multiple projects remotely Bachelor's degree in Marketing, Business, Communications, or a related field Experience in e-commerce or retail industries is required