Digital Acquisition Manager

COMPANY PROFILE:

Credila (Formerly known as HDFC Credila Financial Services Limited) is India’s First Dedicated Education Loan Company. Credila Financial Services pioneered the concept of specialist Education Loan lender and became India ’s First Dedicated Education Loan Company. Credila’s brand purpose is to contribute towards Transforming Lives and Building the Nation! Credila has funded tens of thousands of students from India to over 2100+ unique educational institutes across 35+ countries!

The Digital Acquisition Manager will be responsible for generating leads by undertaking digital acquisition tools.

RESPONSIBILITIES:

SEO

• Undertake SEO/ SEM activity on the website to improve the web-page ranking and drive leads organically
• Drive traffic to Credila website with an objective to drive new customer acquisition

Digital Journey

• Analyse user journey to identify improvement areas to increase visitors and conversions on our website

Performance Campaigns

• Execute full digital acquisition campaigns across social media platforms like LinkedIn, Twitter, Facebook
• Drive marketing campaigns with an objective to drive leads digitally. Execute the campaigns including strategy, ad creation along with marketing, bidding, budgeting, optimization and reporting
• Consistently monitor campaign performance and results and use the insights to strategize the content
• Planning and undertaking AB Testing for all creatives ü Generate, edit, publish and share content to drive acquisition
• Identify opportunities and partnerships with content owners/ aggregators to drive leads.

Qualifications & Experience:

• MBA in Finance or Marketing with 5-7 years of experience in Digital Acquisition with independently managing task at hand
• Knowledge and experience with online marketing tools
• Experience with Google analytics, SEO/SEM
• Prior experience mandatory, should be able to drive these independently without any agency

Skills:

• Strong attention to detail
• Excellent problem-solving skills,
• Excellent verbal/written communication and data presentation skills, including an ability to effectively communicate with both students/ colleges/ consultants

Location:

Mumbai (Kalina)