Deputy Regional Sales Manager

Deputy Regional Sales Manager

regional sales performance through strong distributor management and field force leadership

Education

Location

Area to be Handled

DO NOT APPLY WITHOUT UNDERSTANDING THE ROLE

Key Responsibilities

• Support the RSM/Sales Head in executing regional sales plans aligned with business targets.
• Drive achievement of

  primary & secondary sales

  , volume, value, and distribution objectives.
• Track daily, weekly, and monthly sales performance; initiate timely corrective actions.
• Manage and strengthen the distributor network, including appointment of new distributors where required.
• Ensure optimum stock availability, inventory hygiene, and healthy ROI for distributors.
• Oversee distributor operations including onboarding, claims management, payouts, and process adherence.
• Lead and develop

  ASMs, SOs, SRs, and off-roll field staff

  to improve productivity and execution quality.
• Conduct regular market visits for coaching, joint working, and capability building of teams.
• Ensure adherence to beat plans, coverage norms, and execution standards across markets.
• Drive flawless execution of

  merchandising, visibility programs, promotions, and new product launches

  .
• Identify new business opportunities, white spaces, and micro-markets for growth.
• Analyse sales trends, secondary/tertiary data, and competitor activity to improve decision-making.
• Ensure accurate and timely reporting through

  SFA, sales MIS, and market intelligence systems

  .

Candidate Profile

• Proven experience in

  Channel Sales / General Trade

  within FMCG or consumer-driven businesses.
• Strong capability in leading field teams and driving results through distributors.
• Hands-on execution mindset with sound understanding of market dynamics.
• Comfortable with data, reporting systems, and performance tracking.
• High ownership, integrity, and long-term orientation toward business growth.

What the Role Offers

• High-visibility role with close interaction with senior sales leadership.
• Opportunity to influence regional performance and market expansion.
• Performance-driven culture with clear growth and leadership pathways.
• Competitive compensation aligned with experience and capability.