Customer Retention Management Executive

Ketto - Customer Retention Management Executive

Mumbai, Maharashtra

About the company

Ketto is Asia's largest tech-enabled crowd funding platform with a vision - Healthcare for all. We are a profit making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large scale impact on a daily basis by taking our product to the next level.

Introduction:

We at Ketto, strongly believe that digging into the data yields more compelling numbers for our business; hence customer retention management enabled by marketing automation is an extremely important step in our business’ growth. We are looking for someone who would be a part of our Customer Retention Management team.

Responsibilities:

• Own end-to-end execution of Engagement & Retention campaigns across all owned media – email, notifications, SMS, WhatsApp, Push notifications, Product Inventory
• Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels
• Track & monitor channel level performance targets of visits, orders, revenue & conversion
• OKR’s achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU’s/MAU’s, along with efficiency metrics such as CTR’s, Open rates, Clicks & Conversions
• Optimize marketing automation strategies to drive user conversion & engagement
• Co-own the responsibility of new features & programs adoption, along with Product & tech teams Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations
• Work closely with Brand & Content teams to ensure campaign deployment
• Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users
• Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization

What you bring to the table:

• 1 - 3 years of work experience in Customer Retention Management
• Strong problem-solving skills
• Strong analytical skills and the ability to churn insights from data
• Proven competency in MS Excel
• Prior experience in marketing automation technologies - CleverTap, WebEngage

Perks and benefits:

• Attractive pay package on par with industry standards
• Flexible and meritocratic work culture
• Work environment aligned with diversity and inclusion parameters
• Individual’s professional & personal growth via learning & development programs