Customer Acquisition and Marketing Associate

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Experience

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About WHY Nutrition

WHY Nutrition is building Gurgaon’s most trusted nutrition-first food retail platform. We combine science-led curation, better everyday groceries, and clean snacking choices. As we scale rapidly across communities and digital channels, we are looking for a driven marketer to help build our customer acquisition engine.

About the Role

This role is designed for a young, energetic marketer who enjoys hands-on execution and multi-channel experimentation. You will drive all activities that bring new customers into the WHY Nutrition ecosystem and convert first-time users into repeat, long-term customers. The role blends offline activation, digital marketing, lead engagement, and content management.

You will work directly with the founding team and play a critical role in shaping the brand’s growth engine. Key Responsibilities:

What You Will Do

1. Customer Acquisition Campaigns (Offline + Digital)

• Plan and execute on-ground activation initiatives such as community events, RWAs, corporate sampling, wellness sessions, and pop-ups.
• Run digital acquisition campaigns including WhatsApp outreach, referral programs, local influencer collaborations, and targeted community engagement.
• Track, measure, and optimise the ROI of each campaign; ensure efficient cost per lead and cost per acquisition.

2. Lead Nurturing & Retargeting

• Build structured engagement flows to convert leads into first-time buyers (WhatsApp, SMS, email, remarketing content).
• Manage retargeting cohorts using simple segmentation (e.g., new leads, cart abandoners, first-time purchasers).
• Create scripts, templates, and content for high-ROI engagement to drive trials and repeat orders.

3. Social Media & Content Management

• Manage WHY Nutrition’s Instagram and LinkedIn channels: content scheduling, publishing, basic analytics, and community response.
• Work with designers/content partners to execute brand-led content that supports acquisition and retention.
• Stay on top of health and nutrition trends to create relevant, engaging posts.

4. Managing External Partners

• Coordinate with digital agencies, activation partners, content creators, and vendors.
• Brief and supervise partners to ensure timely execution and brand alignment.
• Track partner performance and optimise deliverables for better outcomes.

Target Candidate Profile – Must-Haves

• Graduate in any discipline, strong command over English and Hindi, and general street-smartness
• 1–2 years of experience in marketing, customer acquisition, social media, or CRM.
• Strong communication skills and comfort with customer interactions (both online and in-person).
• Ability to manage multiple tasks, organise campaigns, and track metrics.
• Basic understanding of digital tools: WhatsApp Business, Instagram, Canva, Excel/Sheets.
• ⁠A bias for action and comfort with hands-on execution, especially in offline activations.

Good-to-Have

• Experience in consumer brands, FMCG, grocery, D2C, or nutrition/wellness categories.
• Exposure to performance marketing or managing small digital budgets.
• Basic content writing or content planning capability.

Personality Traits

• High ownership mindset; willing to experiment, learn, and improve.
• Comfortable working in a fast-paced startup environment.
• Energetic, resourceful, and able to manage external vendors independently.
• Someone who enjoys interacting with communities and understands consumer behaviour.

What This Role Offers

• Direct mentorship from founders and accelerated growth exposure.
• Opportunity to shape the early-stage customer engine of a fast-growing nutrition brand.
• Hands-on experience across brand, acquisition, retention, content, and activation.
• A high-impact role where your work directly drives business outcomes.

How Success Will Be Measured

• Number of qualified leads generated per month (offline and digital).
• Lead-to-first-order conversion rate and cost per acquisition.
• Social media consistency, quality, and growth in engagement rate.
• Effectiveness and ROI of activation events and partner-managed activities.
• Retention of newly acquired customers through structured engagement.