Creative Storytelling Associate

About Us

food should be clean, wholesome, and affordable.

We are redefining what clean and affordable food means for everyday living. At our core, we are innovators in food science, developing products that are transparent, nutritious, and designed to integrate seamlessly into daily consumption.

Our mission is to make food wholesome yet delicious, high-quality yet affordable, and science-backed yet uncomplicated.

leading IIMs and IITs

Role Overview

creative storyteller

Key Responsibilities

translate brand strategy into compelling stories

visually impactful reels and short-form content

science-driven approach and innovation

·      Experiment with trends, hooks, and storytelling formats to grow reach and relevance

creative partner in amplifying its voice

·      Engage directly with our audience to build trust, answer questions, and encourage healthier choices

Our dream hire has the following attributes:

·      Storyteller par excellence

o  ability to translate the business objective of a communication into a compelling narrative

o  ability to deliver across formats ranging from playful to serious

·      End-to-end professional-grade production skills, especially video

·      Strong visual eye with basic editing or design skills in tools such as CapCut, Canva, or Premiere Pro

·      Energetic

·      Great communicator

·      Self-driven

·      Good to have: passion for food, wellness and lifestyle

Why Join Us

·      Early-stage entry into funded start-up – potential to lead a core role in a high-visibility, high-growth D2C venture

founders

·      Create impactful content at scale – high visibility across channels such as newspaper / print, Instagram, LinkedIn

Location

Experience