About Us At WHY Nutrition, we are reimagining grocery retail with a simple belief: food should be clean, wholesome, and affordable. Trusted by more than 1000 customers in Gurgaon, we deliver Top 1% quality products backed by food science and rooted in daily life. We are redefining what clean and affordable food means for everyday living. At our core, we are innovators in food science, developing products that are transparent, nutritious, and designed to integrate seamlessly into daily consumption. Our mission is to make food wholesome yet delicious, high-quality yet affordable, and science-backed yet uncomplicated. The venture is founded by alumni of leading IIMs and IITs with deep expertise in consumer brands, food systems, and scaling disruptive ventures. Role Overview We are looking for a creative storyteller who can work closely with the founders to bring our vision to life across digital platforms. This role is about amplifying the brand’s voice , translating our philosophy into content that sparks conversations, and building a strong connection with our community. Key Responsibilities · Work with the founders and the marketing team to translate brand strategy into compelling stories · Create visually impactful reels and short-form content that showcase clean and affordable food as part of everyday life · Develop narratives that highlight our science-driven approach and innovation while keeping content engaging and relatable · Experiment with trends, hooks, and storytelling formats to grow reach and relevance · Be comfortable on camera when needed, not as the only face of the brand but as a creative partner in amplifying its voice · Engage directly with our audience to build trust, answer questions, and encourage healthier choices Our dream hire has the following attributes: · Storyteller par excellence o ability to translate the business objective of a communication into a compelling narrative o ability to deliver across formats ranging from playful to serious · End-to-end professional-grade production skills, especially video · Strong visual eye with basic editing or design skills in tools such as CapCut, Canva, or Premiere Pro · Energetic · Great communicator · Self-driven · Good to have: passion for food, wellness and lifestyle Why Join Us · Early-stage entry into funded start-up – potential to lead a core role in a high-visibility, high-growth D2C venture · Work directly with founders · Create impactful content at scale – high visibility across channels such as newspaper / print, Instagram, LinkedIn Location : Gurgaon (preferred, hybrid possible) Experience : 0–3 years (we value creativity and passion more than tenure)
Purpose Ensure that every product leaving our warehouse reflects the precision and care WHY Nutrition stands for. Role Overview As an Operations Associate, you will manage daily order fulfilment, last-mile coordination, and inventory accuracy for the Gurugram distribution hub. You’ll learn the full D2C supply chain end-to-end — from procurement to doorstep delivery. Responsibilities • Pick, pack, and dispatch daily online orders using Shopify and shipping partner dashboards. • Coordinate handovers with last-mile partners and verify COD settlements. • Monitor inventory, expiry, and damages; perform daily reconciliations. • Maintain hygiene and operational SOPs within the facility. • Support process improvement initiatives in packaging and delivery optimization. Qualifications • 0–3 years in warehouse, e-commerce, or dark-store operations. • Strong attention to detail, punctuality, and accuracy. • Basic Excel / Google Sheets skills. • Physically fit and comfortable in a fast-paced environment. Growth Path Operations Associate → Shift Supervisor → Assistant Operations Manager → City Ops Lead → Regional Operations Head Compensation Competitive salary with quarterly performance bonuses and ESOP eligibility after 12 months.
Purpose Join the engineering team that is redefining how India understands food. At WHY Nutrition, technology isn’t a support function — it’s the backbone of everything we build. From live food-score APIs that calculate nutrient ratings in real time, to the SmartCoin wallet that gamifies healthy choices, our stack powers an ecosystem where food science meets everyday convenience. This role is for those who want to see their code make a tangible difference — in how people eat, shop, and think about nutrition. Role Overview As a Junior Software Engineer , you will work closely with the Product, Design, and Data teams to build, test, and deploy new features across the WHY Nutrition website, Shopify storefront, and internal dashboards. You will start by owning smaller but critical modules — and quickly grow into handling full-stack components with mentorship from senior engineers. Expect an environment where you ship often, learn fast, and see your work go live within days, not quarters. Key Responsibilities • Design and build high-performance, responsive interfaces using React, JavaScript, and Shopify Liquid. • Develop and integrate new functional modules such as Nutrition Quiz, SmartCoin Wallet, Rewards Engine, and Food-Score API. • Collaborate cross-functionally with backend engineers (Python/Node) and designers to ensure seamless UI/UX experiences. • Continuously optimize Core Web Vitals — speed, layout, and interactivity — to ensure exceptional user experience. • Write modular, maintainable, and testable code following best practices. • Manage repositories using Git/GitHub with clear commit hygiene and PR reviews. • Participate in sprint planning, documentation, and retrospective sessions to improve product delivery cycles. Required Qualifications • 0–2 years of professional experience, or a strong portfolio demonstrating real-world project work. • Solid understanding of HTML5, CSS3, and modern JavaScript (ES6+) . • Working knowledge of React.js and component-based architecture. • Familiarity with REST APIs, JSON data structures, and integration workflows. • Version control fluency (Git, GitHub, branching, pull requests). • Ability to learn rapidly, adapt to new frameworks, and take initiative without constant supervision. Preferred Skills • Prior exposure to Shopify theme development and Liquid templating. • Basic experience with backend scripting (Python or Node.js). • Understanding of SEO, accessibility, and performance optimization. • Knowledge of deployment environments such as Fly.io or Render. Growth Path You’ll be part of a flat, fast-moving team where contribution matters more than tenure. Structured growth plan: SDE-1 → SDE-2 → Senior Engineer → Tech Lead → Head of Engineering We invest heavily in continuous learning — including sponsored online certifications, peer code reviews, and mentorship from experienced product engineers working across commerce, health-tech, and AI infrastructure. Compensation & Benefits • Best-in-Industry CTC aligned with your skillset and potential. • Annual performance bonus linked to product milestones and release cadence. • ESOPs from Year 1 for high-performing contributors — you grow as the company grows. • Hybrid working model (3 days office / 2 days remote) or fully remote for exceptional candidates. • Access to wellness benefits, product discounts, and learning stipends. 📍 Location: Gurugram (preferred) | Hybrid or remote flexibility available 🕒 Experience Level: Entry to Mid (2–6 years)
Purpose Be the voice of a new kind of nutrition-first platform — one that sells nourishment, not just products. You will represent WHY Nutrition to thousands of mindful consumers who already love our science-first food philosophy. About the Company WHY Nutrition is India’s first nutrition-forward grocery platform , offering verified top-1-percent quality staples with everyday honest pricing and real food science. From cold-ground atta to vacuum-packed nuts, we make better eating simple, evidence-based, and rewarding. Role Overview The Customer Success & Tele-Sales Executive will engage with existing and new customers through calls, WhatsApp, and CRM tools to ensure seamless ordering, problem resolution, and relationship growth. Responsibilities • Handle inbound and outbound customer communication through phone, WhatsApp, and email. • Convert inquiries into recurring customers and WHY Club members. • Maintain records of customer interactions, feedback, and conversions in CRM/Sheets. • Support marketing and operations teams with timely customer insights. • Achieve defined targets for satisfaction and retention. Qualifications • 0–3 years of experience in telesales, customer service, or inside sales. • Excellent spoken Hindi and workable English. • Basic proficiency in Google Sheets / CRM tools. • A people-centric attitude and structured communication. Growth Path Customer Executive → Senior Executive → Team Lead → Customer Experience Manager → Head of Retention Compensation Best-in-Industry salary + quarterly performance incentives + ESOPs after 12 months of high performance. 📍 Location: Sector 50, Gurugram (6-day office)
Purpose Ensure that every product leaving our warehouse reflects the precision and care WHY Nutrition stands for. Role Overview As an Operations Associate, you will manage daily order fulfilment, last-mile coordination, and inventory accuracy for the Gurugram distribution hub. You'll learn the full D2C supply chain end-to-end from procurement to doorstep delivery. Responsibilities Pick, pack, and dispatch daily online orders using Shopify and shipping partner dashboards. Coordinate handovers with last-mile partners and verify COD settlements. Monitor inventory, expiry, and damages; perform daily reconciliations. Maintain hygiene and operational SOPs within the facility. Support process improvement initiatives in packaging and delivery optimization. Qualifications 03 years in warehouse, e-commerce, or dark-store operations. Strong attention to detail, punctuality, and accuracy. Basic Excel / Google Sheets skills. Physically fit and comfortable in a fast-paced environment. Growth Path Operations Associate ? Shift Supervisor ? Assistant Operations Manager ? City Ops Lead ? Regional Operations Head Compensation Competitive salary with quarterly performance bonuses and ESOP eligibility after 12 months.
Role Overview As an Operations Associate, you will manage daily order fulfillment, last-mile coordination, and inventory accuracy for the Gurugram distribution hub. You will learn the full D2C supply chain end-to-end - from procurement to doorstep delivery. Responsibilities - Pick, pack, and dispatch daily online orders using Shopify and shipping partner dashboards. - Coordinate handovers with last-mile partners and verify COD settlements. - Monitor inventory, expiry, and damages; perform daily reconciliations. - Maintain hygiene and operational SOPs within the facility. - Support process improvement initiatives in packaging and delivery optimization. Qualifications - 03 years in warehouse, e-commerce, or dark-store operations. - Strong attention to detail, punctuality, and accuracy. - Basic Excel / Google Sheets skills. - Physically fit and comfortable in a fast-paced environment. Growth Path Operations Associate -> Shift Supervisor -> Assistant Operations Manager -> City Ops Lead -> Regional Operations Head Compensation Competitive salary with quarterly performance bonuses and ESOP eligibility after 12 months.,