WHY Nutrition

About Us At WHY Nutrition, we are reimagining grocery retail with a simple belief: food should be clean, wholesome, and affordable. Trusted by more than 1000 customers in Gurgaon, we deliver Top 1% quality products backed by food science and rooted in daily life. We are redefining what clean and affordable food means for everyday living. At our core, we are innovators in food science, developing products that are transparent, nutritious, and designed to integrate seamlessly into daily consumption. Our mission is to make food wholesome yet delicious, high-quality yet affordable, and science-backed yet uncomplicated. The venture is founded by alumni of leading IIMs and IITs with deep expertise in consumer brands, food systems, and scaling disruptive ventures. Role Overview We are looking for a creative storyteller who can work closely with the founders to bring our vision to life across digital platforms. This role is about amplifying the brand’s voice , translating our philosophy into content that sparks conversations, and building a strong connection with our community. Key Responsibilities · Work with the founders and the marketing team to translate brand strategy into compelling stories · Create visually impactful reels and short-form content that showcase clean and affordable food as part of everyday life · Develop narratives that highlight our science-driven approach and innovation while keeping content engaging and relatable · Experiment with trends, hooks, and storytelling formats to grow reach and relevance · Be comfortable on camera when needed, not as the only face of the brand but as a creative partner in amplifying its voice · Engage directly with our audience to build trust, answer questions, and encourage healthier choices Our dream hire has the following attributes: · Storyteller par excellence o ability to translate the business objective of a communication into a compelling narrative o ability to deliver across formats ranging from playful to serious · End-to-end professional-grade production skills, especially video · Strong visual eye with basic editing or design skills in tools such as CapCut, Canva, or Premiere Pro · Energetic · Great communicator · Self-driven · Good to have: passion for food, wellness and lifestyle Why Join Us · Early-stage entry into funded start-up – potential to lead a core role in a high-visibility, high-growth D2C venture · Work directly with founders · Create impactful content at scale – high visibility across channels such as newspaper / print, Instagram, LinkedIn Location : Gurgaon (preferred, hybrid possible) Experience : 0–3 years (we value creativity and passion more than tenure)