CRM Product Manager

EAZY | Simplifying Enterprise for Manufacturers Established in 2007, EAZY is a leading enterprise solutions provider dedicated to empowering manufacturing businesses with tailored digital tools. Our robust suite of offerings—ERP, DMS, SFA, CRM, Payroll, and more—is designed to streamline operations, improve efficiency, and enable real-time decision-making. With over 18 years of experience, a team of 400+ professionals, and a pan-India presence, EAZY has successfully partnered with 650+ manufacturing brands. From procurement and inventory to finance, production, and distribution, our modular, mobile-first solutions bring all your operations onto a single intelligent platform. We are proud to be the creators of India’s first Tally-integrated ERP, helping manufacturers retain their accounting systems while unlocking complete operational visibility. Our deep focus on industry needs ensures fast implementation, user-friendly interfaces, and solutions that scale with your growth.

· Vision: To empower businesses with enterprise-grade tools that are powerful, affordable, and easy to implement.

· Mission: To deliver integrated, insight-driven solutions that drive efficiency, profitability, and digital transformation across the manufacturing value chain.

Key Responsibilities

• Define and drive the CRM product roadmap aligned with business goals.

• Build scalable workflows, rules, and automation across teams.

• Gather requirements and create BRD/FSD, user journeys, and process flows.

• Collaborate with Engineering, QA, UI/UX, and cross-functional leaders.

• Own release planning: sprints, grooming, UAT, documentation.

• Manage integrations: ERP, telephony, WhatsApp, email, APIs, etc.

• Enable user adoption through training, demos, SOPs, and adoption metrics.

• Track CRM performance dashboards: funnels, usage metrics, KPI trends.

• Regularly evaluate user feedback and recommend product improvements.

Must-Have Skills

• Proven experience in CRM Product Management (SaaS/ERP preferred)

• Deep understanding of sales, marketing, support operations

• Proficiency in feature documentation, BRDs/FSDs, process mapping

• Working knowledge of Agile/Scrum methodologies

• Hands-on with workflows, automations, and API-based integrations

• Excellent communication, stakeholder coordination, and problem-solving abilities