CRM & Performance Marketing Manager

Job Description – CRM & Performance Marketing Manager

Role Overview

We are seeking a data-driven and execution-focused CRM & Performance Marketing Manager to lead lifecycle marketing, customer retention, and affiliate initiatives. This role will own end-to-end planning, execution, and optimization of CRM campaigns (Email, SMS, Push, WhatsApp), drive conversion and loyalty initiatives, and scale affiliate marketing programs.

The ideal candidate understands the nuances of beauty consumers, purchase cycles, and engagement triggers — and is capable of crafting meaningful customer journeys that drive engagement, repeat rate, and revenue growth.

Role Details

Department: Marketing

Location: Kolkata

Experience: 3–6 years in CRM, retention, or performance marketing (preferably in D2C beauty/eCommerce)

Role Type: Full-time

Key Responsibilities

1. CRM Campaign Management & Strategy

- Develop and execute the monthly CRM strategy and calendar, driving segmentation, targeting, and performance across channels.

- Manage Email, SMS, WhatsApp, and Push campaigns, including content coordination, brand manager reviews, UTM tagging, DLT approvals, scheduling, and reporting.

- Track and analyze CRM KPIs (open rate, CTR, reach, conversions, and revenue contribution).

- Ensure campaign performance aligns with business goals for retention, repeat rate, and engagement.

- Implement conversion tactics for non-converted website visitors using CRM and funnel insights.

- Utilize Shopify and GA4 data to extract actionable customer insights, collaborating with web/product teams to deploy segmented offers.

- Partner with tech teams to enhance CRM systems and implement tech-led retention improvements.

1. Affiliate Marketing

- Develop and manage affiliate marketing strategies, optimizing partner performance to meet revenue and ROI goals.

- Oversee affiliate onboarding, compliance, and payout validation processes.

- Monitor and analyze affiliate performance data to ensure efficiency and scalability.

1. Customer Loyalty

- Drive tier-wise engagement strategies to enhance loyalty program participation and yield.

- Evaluate customer activity, reward redemption, and engagement to optimize member retention and lifetime value (LTV).

Key Performance Indicators (KPIs)

- CRM channel revenue contribution and repeat purchase rate

- Email/SMS/Push engagement metrics (Open Rate, CTR, CVR)

- Customer retention rate and LTV growth

- Affiliate ROI and incremental sales contribution

Requirements

- Master’s degree in Marketing.

- 3–6 years of hands-on experience in CRM, retention, or performance marketing.

- Proven experience in D2C or beauty eCommerce marketing environments.

- Proficiency with CRM tools (WebEngage, MoEngage, CleverTap, etc.) and analytics platforms (GA4, Shopify Analytics, Looker Studio).

- Strong understanding of segmentation, automation workflows, and customer journey mapping.

- Experience managing affiliate partnerships and ROI-based campaigns.

- Analytical mindset with comfort in data interpretation and A/B testing.

- Strong project management and cross-functional coordination skills.

- Familiarity with WhatsApp Business API, Push Notification systems, and loyalty platforms.

- Basic HTML knowledge for email customization or CRM automation.