CRM Manager

About Newton School Of Technology

The Role

What You'll Do

• Build and manage multi-channel CRM communication across Email, WhatsApp, SMS, and Push.
• Design, implement, and optimise automated journeys, drip campaigns, triggers, and nurture flows across the student lifecycle (lead ? engagement ? conversion ?onboarding).
• Run A/B and multivariate tests on messaging, subject lines, send times, formats, and journey logic to improve engagement and conversions.
• Set up and evolve lead scoring models to prioritise high-intent prospects and enable efficient admissions follow-ups.
• Write clear, human, conversion-driven CRM copy tailored to student psychology and funnel stage.
• Use analytics to identify leakage points, optimise funnel steps, and improve channel performance.
• Develop and maintain CRM dashboards to track engagement, performance, experiments, and journey impact.
• Work closely with Digital Marketing, Admissions, Content, and Product to ensure seamless lead handover, nurturing, and conversion experience.
• Contribute to early lifecycle and onboarding communication to improve activation and first-week experience.
  

What You've Done

• 56 years of hands-on experience in CRM, lifecycle, marketing automation, or growth roles.
• Strong experience running CRM programs for lead nurturing and conversion; education/edtech B2C experience is a plus.
• Proficiency in CRM and automation platforms (e.g., Salesforce, HubSpot, Zoho, LeadSquared, Clevertap, MoEngage, WebEngage or equivalent).
• Skilled in journey building, segmentation, triggers, behaviour-based automation, lead scoring and A/B testing.
• Strong command of channel performance analytics and funnel metrics; comfortable with GA4, UTM usage, and attribution basics.
• Demonstrated ability to write effective CRM copy that drives action and improves engagement.
• Working knowledge of Excel/Sheets for reporting and analysis.
• Basic familiarity with HTML for emails, and tools like Canva/Figma for minor visual adjustments (nice-to-have).
  

You Are

• Execution-driven, structured, and comfortable owning end-to-end CRM operations.
• Analytical with strong problem-solving skills and a test-and-iterate mindset.
• Able to translate user insights and data into communication that moves people to act.
• Good at collaborating with cross-functional teams and managing timelines without needing supervision.
  

What Success Looks Like

• High lead engagement rate across Email, WhatsApp, SMS, and Drip journeys.
• Reduction in admissions leakage across the nurture ? counselling ? conversion funnel.
• Channel performance metrics (CTR, Open Rate, Unsubscribe/Block Rate, Spam Rate).
  

Why Join Us