Creative Strategist

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About The Role

Creative Strategist

Key Responsibilities

• Develop and execute strategic creative plans aligned with brand goals and target audience insights.
• Generate original, impactful creative ideas and concepts to drive campaigns and brand engagement.
• Conduct thorough market and audience research to inform strategy and creative direction.
• Write clear, compelling copy and creative briefs that guide the creative team.
• Create and present creative decks and pitches to internal teams and clients.
• Collaborate closely with designers, content creators, and marketing teams to develop cohesive brand solutions.
• Analyze campaign data and insights to refine and optimize creative strategies.
• Drive content strategy across multiple platforms with a focus on brand consistency and audience engagement.
• Utilize creative software tools for mockups, presentations, and content ideation.
• Plan and manage creative projects ensuring timely delivery and alignment with client expectations.
  

Required Skills And Qualifications

• 1 to 4 years of experience in a creative strategist, brand strategist, or related role.
• Strong strategic thinking with the ability to connect business objectives to creative solutions.
• Excellent creative ideation and copywriting skills.
• Proficiency in market and audience research to inform and validate strategies.
• Exceptional communication skills for presenting ideas and writing briefs.
• Experience with data analysis to measure and optimize campaign performance.
• Hands-on experience in brand development and content strategy.
• Familiarity with creative software such as Adobe Creative Suite, Canva, or Figma.
• Ability to craft detailed creative briefs, creative decks, and deliver persuasive creative pitches.
• Strong organizational skills and experience in creative planning and project management.
• Collaborative mindset with a passion for innovative brand storytelling.
  

Why Join Us?

• Work in a vibrant creative department in Andheri, Mumbai.
• Opportunity to work on exciting and diverse brand campaigns.
• Collaborative and growth-oriented work environment.
• Exposure to cutting-edge marketing trends and tools.