Creative Strategist

Job Opening: Creative

📍 Location: Bangalore (On-site)

🕒 Experience: 6 Months – 3 Years

📦 Type: Full-time

CTC : 3.5 to 6 LPA

About Famyo:

Famyo is India’s first character-led, premium kids’ essentials brand. From bedding and bath to bags and bottles — we make everything cool enough to collect and brag about.

Think LEGO meets home & school essentials — loved by kids, trusted by parents.

We’re growing rapidly across D2C and marketplaces with our IP-led products, and we're now looking for someone to lead our performance-first creative engine.

🎯 Role Overview :

As Performance Creative Strategist, you’ll lead the charge on all revenue-driving creatives. From writing scroll-stopping hooks to directing shoots with 6-year-old influencers, you'll do whatever it takes to build high-ROAS ads across Meta, Google, and marketplaces.

🔧 Key Responsibilities

Creative Strategy & Content Development

• Lead the end-to-end creative process for ad-first content, from scripting to post-production
• Write performance-driven copy including hooks, captions, and storytelling frameworks that drive conversions
• Ideate and storyboard content tailored for Meta, Google, and marketplace platforms
• Translate product features into engaging, relatable stories that connect with parents and excite kids

Shoot Management & UGC Production

• Scout and manage influencers, child models, and creators for content production
• Plan, coordinate, and direct shoots with clear shot lists, transitions, and visual direction
• Deliver high-quality, scalable UGC content optimized for paid media

Performance-First Creative Execution

• Develop creatives aligned with testing calendars and ROAS goals
• Iterate continuously on top-performing formats using performance insights
• Collaborate with the media buying team to analyze and apply learnings

Cross-Team & Partner Collaboration

• Manage timelines and deliverables with agencies and production partners
• Coordinate with marketplace teams to generate high-converting assets, reviews, and listings
• Align with internal teams on product launches, messaging priorities, and content needs

Social Media & Brand Content

• Coordinate and execute Instagram and social media content calendars
• Create product-focused and brand-oriented messaging to engage audiences and build community

🧠 You’ll Thrive Here If You Have:

• 6 months – 3 years of experience in a D2C brand, agency, or creative performance role
• Strong copywriting and storytelling chops rooted in frameworks like AIDA, PAS, etc.
• Hands-on knowledge of camera setups, script writing, and post-production
• A sharp eye for design, layout, and what actually sells on Meta & Google
• Proficiency in Google Sheets or Excel for creative planning and performance tracking
• A high-ownership, multi-tasking mindset
• A love for kids’ brands, characters, and making things fun, quirky, and delightful

🎁 Bonus Points If You:

• Have worked on ad creative testing for Meta / Google
• Have managed influencer/UGC shoots at scale
• Have basic video editing or motion graphics skills
• Grew up loving Pokémon, LEGO, Disney, Nerf, or anything collectible

💥 Why Join Famyo?

You’ll be at the heart of building India’s next big kids’ brand. Expect creative freedom, lightning-fast feedback loops, and a front-row seat to what it takes to scale a consumer brand from scratch.