Creative Strategist

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Role Overview

We are seeking a results-driven Social Media Manager who can take complete ownership of brand presence across digital platforms. The role requires a strategic thinker with strong execution capabilities, hands-on expertise in Meta Ads, and a sharp eye for art direction and brand consistency. The candidate will act as a bridge between strategy, creative execution, and performance outcomes.

Key Responsibilities

Social Media Management & Strategy

• Plan, manage, and optimise social media calendars across platforms (Instagram, Facebook, and related ecosystems).
• Could you make sure consistent brand voice, visual language, and messaging across all social media touchpoints?
• Monitor trends, platform updates, and competitor activity to keep content relevant and high-performing.

Meta Ads & Performance Marketing

• Plan, execute, and optimise Meta Ads campaigns (awareness, engagement, traffic, and conversion).
• Work with creatives and copy to ensure ads align with performance objectives and brand guidelines.
• Track, analyse, and report campaign performance, suggesting actionable improvements.

Meta Suite & Scheduling

• Use Meta Business Suite for scheduling, publishing, inbox management, and insights tracking.
• Ensure timely posting, community management, and basic moderation where required.

Art Direction & Shoots

• Conceptualise and direct product and model shoots aligned with brand identity and campaign goals.
• Coordinate with photographers, videographers, models, makeup artists, and internal teams.
• Could you make sure output quality, visual consistency, and relevance for both organic and paid media usage?

Team & Workflow Management

• Translate brand and campaign requirements into clear briefs for designers, editors, and creators.
• Follow up on deliverables, timelines, and quality benchmarks to ensure smooth execution.
• Review creative outputs and ensure they meet strategic, aesthetic, and performance standards.

Brand Understanding & Execution

• Develop a deep understanding of brand positioning, target audience, and visual identity.
• Ensure all content and campaigns reinforce long-term brand objectives, not just short-term metrics.

Required Skill Set

• Proven experience in social media management and Meta Ads execution.
• Strong command of Meta Business Suite and scheduling tools.
• Practical understanding of art direction, visual storytelling, and content aesthetics.
• Experience in managing and coordinating product and model shoots.
• Ability to lead execution through cross-functional creative teams.
• Strong organisational, communication, and decision-making skills.

Preferred Profile

• Hands-on, ownership-driven mindset with the ability to balance strategy and execution.
• A performance-oriented approach combined with a strong creative sensibility.
• Comfortable working in a fast-paced, deadline-driven environment.

This role is ideal for professionals who can think strategically, execute decisively, and elevate brand presence through disciplined social media and performance-led creativity.