About the Role ???? Job Opening: Performance Creative Strategist ???? Location: Bangalore (On-site preferred) ???? Experience: 13 Years ???? Type: Full-time About Famyo Famyo is Indias first character-led, premium kids essentials brand. From bedding and bath to bags and bottles we make everything cool enough to collect and brag about . Think LEGO meets home & school essentials loved by kids, trusted by parents. Were growing rapidly across D2C and marketplaces with our IP-led products, and we&aposre now looking for someone to lead our performance-first creative engine . ???? Role Overview As Performance Creative Strategist , youll lead the charge on all revenue-driving creatives. From writing scroll-stopping hooks to directing shoots with 6-year-old influencers, you&aposll do whatever it takes to build high-ROAS ads across Meta, Google, and marketplaces. ???? Key Responsibilities Creative Strategy & Execution Own the full creative funnel from scripting to final assets for UGC, static, and video ads Write compelling hooks, captions, and frameworks grounded in performance copywriting Scout and manage shoots with child talent, creators, and influencers Translate product features into emotional, viral storytelling Brief shots, transitions, formats, and editing directions for video production Coordinate with editors and creative partners to meet rapid timelines Align creative delivery with ad testing calendars and performance metrics Agency & Platform Coordination Work with marketplace agencies to generate UGC and drive positive reviews Coordinate deliverables with performance marketing agencies, production teams, and influencers ???? Youll Thrive Here If You Have: 13 years of experience in a D2C brand, agency, or creative performance role Strong copywriting and storytelling chops rooted in frameworks like AIDA, PAS, etc. Hands-on knowledge of camera setups, script writing, and post-production A sharp eye for design, layout, and what actually sells on Meta & Google Proficiency in Google Sheets or Excel for creative planning and performance tracking A high-ownership, multi-tasking mindset A love for kids brands, characters, and making things fun, quirky, and delightful ???? Bonus Points If You: Have worked on ad creative testing for Meta / Google Have managed influencer/UGC shoots at scale Have basic video editing or motion graphics skills Grew up loving Pokmon, LEGO, Disney, Nerf, or anything collectible ???? Why Join Famyo Youll be at the heart of building Indias next big kids brand. Expect creative freedom, lightning-fast feedback loops, and a front-row seat to what it takes to scale a consumer brand from scratch. Let me know if you&aposd like a shorter version for LinkedIn or a visual JD for Instagram/WhatsApp. Key Responsibilities ???? Key Responsibilities ???? Creative Strategy & Content Development Lead the end-to-end creative process for ad-first content from scripting to post-production Write performance-driven copy: hooks, captions, and storytelling frameworks that convert Ideate and storyboard content formats tailored to Meta, Google, and marketplace platforms Translate product features into engaging, relatable stories that connect with parents and excite kids ???? Shoot Management & UGC Production Scout and manage influencers, child models, and creators for content production Plan, coordinate, and direct shoots including shot lists, transitions, and visual direction Ensure high-quality, scalable UGC content optimized for paid media ???? Performance-First Creative Execution Build creatives aligned with testing calendars and ROAS goals Continuously iterate on top-performing formats using performance insights Collaborate with the media buying team to understand whats working and why ???? Cross-Team & External Partner Collaboration Manage timelines and deliverables across performance marketing agencies and production partners Coordinate with marketplace teams to generate high-converting assets, reviews, and listings Align with internal teams on product launches, messaging priorities, and content needs ? Coordinate and execute instagram and social media calendar with product content or other brand oriented messaging content with products Show more Show less
Job description Role: Content Writer Location : Remote CTC: 2.4 to 3 LPA Work Schedule: Day Shift - 6 days a week Role Description This is a full-time remote role in Bengaluru for a Content Writer at Famyo. The Content Writer will be responsible for web content writing, content strategy development, research, writing, and proofreading to create engaging and informative content for our products and brand. Key Responsibilities Write and edit engaging content for our website, blogs, newsletters, product pages, and social media. Develop and execute content strategies that align with Famyo’s brand identity and goals. Conduct thorough research to create informative and valuable content for parents. Optimize content for SEO and ensure it ranks well on search engines. Collaborate with designers, marketing teams, and product managers to create impactful content. Proofread and edit content to maintain high quality and brand consistency. Qualifications Web Content Writing, Writing, and Proofreading skills Experience in content strategy and conducting research Strong attention to detail and ability to work in a fast-paced environment Knowledge of SEO best practices for content creation Excellent communication and collaboration skills Bachelor's degree in English, Journalism, Communications, or related field Company Description At Famyo, we're dedicated to helping parents create the perfect space for their little ones with our curated, easy-to-use home textiles. Our products are designed to make kids' rooms cozy and magical, inspiring comfort, imagination, and happiness. With a growing community of over 100,000 parents trusting us, we aim to expand our range of home furnishings exclusively for children.
As a Performance Creative Associate at Famyo, you will play a crucial role in leading the performance-first creative engine for the brand. Famyo is India's first character-led, premium kids essentials brand, known for its innovative products loved by kids and trusted by parents. **Role Overview:** You will be the Performance Creative Strategist responsible for driving revenue through creative initiatives. Your tasks will include everything from crafting compelling copy to directing shoots with child influencers. Your primary goal will be to create high-ROAS ads across various platforms such as Meta, Google, and marketplaces. **Key Responsibilities:** - Own the entire creative funnel, from scripting to final assets, for user-generated content (UGC), static, and video ads - Write captivating hooks, captions, and frameworks based on performance copywriting principles - Coordinate and manage shoots with child talent, creators, and influencers - Transform product features into engaging and viral storytelling - Provide guidelines for shots, transitions, formats, and editing for video production - Collaborate with editors and creative partners to meet tight deadlines - Ensure alignment of creative delivery with ad testing schedules and performance metrics - Work with marketplace agencies to create UGC content and drive positive reviews - Coordinate deliverables with performance marketing agencies, production teams, and influencers **Qualification Required:** - 1-3 years of experience in a D2C brand, agency, or creative performance role - Proficiency in copywriting and storytelling techniques like AIDA, PAS, etc. - Hands-on knowledge of camera setups, scriptwriting, and post-production - Strong eye for design, layout, and effective creatives on Meta & Google - Proficiency in Google Sheets or Excel for creative planning and performance tracking - Strong ownership mentality, ability to multitask, and passion for kids brands - Bonus points for experience in ad creative testing, managing influencer/UGC shoots, video editing skills, and love for collectible brands like Pokmon, LEGO, Disney, etc. At Famyo, you will have the opportunity to be part of building India's next big kids brand. You can expect creative freedom, quick feedback loops, and a chance to witness the scaling of a consumer brand from scratch.,
Job Opening: Creative Strategist 📍 Location: Bangalore (On-site) 🕒 Experience: 6 Months – 3 Years 📦 Type: Full-time CTC : 3.5 to 6 LPA About Famyo: Famyo is India’s first character-led, premium kids’ essentials brand. From bedding and bath to bags and bottles — we make everything cool enough to collect and brag about . Think LEGO meets home & school essentials — loved by kids, trusted by parents. We’re growing rapidly across D2C and marketplaces with our IP-led products, and we're now looking for someone to lead our performance-first creative engine. 🎯 Role Overview : As Performance Creative Strategist, you’ll lead the charge on all revenue-driving creatives. From writing scroll-stopping hooks to directing shoots with 6-year-old influencers, you'll do whatever it takes to build high-ROAS ads across Meta, Google, and marketplaces. 🔧 Key Responsibilities 🎬 Creative Strategy & Content Development Lead the end-to-end creative process for ad-first content, from scripting to post-production Write performance-driven copy including hooks, captions, and storytelling frameworks that drive conversions Ideate and storyboard content tailored for Meta, Google, and marketplace platforms Translate product features into engaging, relatable stories that connect with parents and excite kids 📸 Shoot Management & UGC Production Scout and manage influencers, child models, and creators for content production Plan, coordinate, and direct shoots with clear shot lists, transitions, and visual direction Deliver high-quality, scalable UGC content optimized for paid media 🧪 Performance-First Creative Execution Develop creatives aligned with testing calendars and ROAS goals Iterate continuously on top-performing formats using performance insights Collaborate with the media buying team to analyze and apply learnings 🤝 Cross-Team & Partner Collaboration Manage timelines and deliverables with agencies and production partners Coordinate with marketplace teams to generate high-converting assets, reviews, and listings Align with internal teams on product launches, messaging priorities, and content needs 📱 Social Media & Brand Content Coordinate and execute Instagram and social media content calendars Create product-focused and brand-oriented messaging to engage audiences and build community 🧠 You’ll Thrive Here If You Have: 6 months – 3 years of experience in a D2C brand, agency, or creative performance role Strong copywriting and storytelling chops rooted in frameworks like AIDA, PAS, etc. Hands-on knowledge of camera setups, script writing, and post-production A sharp eye for design, layout, and what actually sells on Meta & Google Proficiency in Google Sheets or Excel for creative planning and performance tracking A high-ownership, multi-tasking mindset A love for kids’ brands, characters, and making things fun, quirky, and delightful 🎁 Bonus Points If You: Have worked on ad creative testing for Meta / Google Have managed influencer/UGC shoots at scale Have basic video editing or motion graphics skills Grew up loving Pokémon, LEGO, Disney, Nerf, or anything collectible 💥 Why Join Famyo? You’ll be at the heart of building India’s next big kids’ brand. Expect creative freedom, lightning-fast feedback loops, and a front-row seat to what it takes to scale a consumer brand from scratch.