Creative Strategist

Koonei

0 years

0 Lacs

kolkata west bengal india

Posted:22 hours ago| Platform:

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Skills Required

marketing addition strategy video testing strategies ads analyze metrics test data

Work Mode

Remote

Job Type

Full Time

Job Description

full-time Creative Strategist

performance advertising

Role Overview

creative execution and performance analytics

Key Responsibilities

Develop and execute
creative strategies
for image ads, video ads, and UGC-style creatives
Analyze creative performance metrics including
hook rate, hold rate, CTR, CPA, and ROAS
Continuously test and optimize creatives based on performance data
Collaborate with media buying and production teams
Align creative direction with funnel stages and conversion goals

Requirements

Proven experience in
creative strategy for performance advertising
Strong understanding of
paid media dynamics and creative testing frameworks
Ability to interpret data and translate insights into actionable creative direction
Solid knowledge of
eCommerce and direct-response marketing
Availability to work in a
hybrid setup
with in-office presence in
Kolkata (Sector V)

Work Setup

Full-time
role
Hybrid
(remote + in-office)
Office location:
Kolkata – Sector V

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