Creative Strategist

Job Title: Social Media Manager
Location: Meera Bai Marg, Hazratganj, Lucknow – 226001 (on-site Only)Working Hours: 10:00 AM to 7:00 PMCompensation: Salary commensurate with experience and capability (up to ₹30,000 per month)Role OverviewWe are seeking a results-driven Social Media Manager who can take complete ownership of brand presence across digital platforms. The role requires a strategic thinker with strong execution capabilities, hands-on expertise in Meta Ads, and a sharp eye for art direction and brand consistency. The candidate will act as a bridge between strategy, creative execution, and performance outcomes.Key ResponsibilitiesSocial Media Management & StrategyPlan, manage, and optimise social media calendars across platforms (Instagram, Facebook, and related ecosystems).Could you make sure consistent brand voice, visual language, and messaging across all social media touchpoints?Monitor trends, platform updates, and competitor activity to keep content relevant and high-performing.Meta Ads & Performance MarketingPlan, execute, and optimise Meta Ads campaigns (awareness, engagement, traffic, and conversion).Work with creatives and copy to ensure ads align with performance objectives and brand guidelines.Track, analyse, and report campaign performance, suggesting actionable improvements.Meta Suite & SchedulingUse Meta Business Suite for scheduling, publishing, inbox management, and insights tracking.Ensure timely posting, community management, and basic moderation where required.Art Direction & ShootsConceptualise and direct product and model shoots aligned with brand identity and campaign goals.Coordinate with photographers, videographers, models, makeup artists, and internal teams.Ensure output quality, visual consistency, and relevance for both organic and paid media usage.Team & Workflow ManagementTranslate brand and campaign requirements into clear briefs for designers, editors, and creators.Follow up on deliverables, timelines, and quality benchmarks to ensure smooth execution.Review creative outputs and ensure they meet strategic, aesthetic, and performance standards.Brand Understanding & ExecutionDevelop a deep understanding of brand positioning, target audience, and visual identity.Ensure all content and campaigns reinforce long-term brand objectives, not just short-term metrics.Required Skill SetProven experience in social media management and Meta Ads execution.Strong command of Meta Business Suite and scheduling tools.Practical understanding of art direction, visual storytelling, and content aesthetics.Experience in managing and coordinating product and model shoots.Ability to lead execution through cross-functional creative teams.Strong organisational, communication, and decision-making skills.Preferred ProfileHands-on, ownership-driven mindset with the ability to balance strategy and execution.Performance-oriented approach combined with strong creative sensibility.Comfortable working in a fast-paced, deadline-driven environment.This role is ideal for professionals who can think strategically, execute decisively, and elevate brand presence through disciplined social media and performance-led creativity.