Creative & Social Media Growth Manager

Company Description

DigiFalx Digital Beginning LLP is a forward-thinking digital marketing agency dedicated to helping businesses grow with innovative, tailored solutions. Our expertise spans web development, SEO, social media marketing, and content strategy, enabling clients to establish a strong online presence and achieve their business objectives. At DigiFalx, creativity and strategic execution come together to drive tangible results for our clients. We are passionate about empowering brands to excel in the ever-evolving digital world.

Creative & Social Media Growth Manager

AI-powered content creation

• Build a strong brand identity through compelling stories, concepts, and creative campaigns.
• Craft narrative-driven content that builds trust, loyalty, and emotional connection with audiences.
• Work closely with the design & video team to bring ideas to life through visuals, reels, videos,

  AI-generated videos

  , and graphics.
• Ensure brand voice, tone, and visual identity are consistent across all channels.

• Develop monthly social media plans, content calendars, and storytelling sequences.
• Grow the brand organically across Instagram, Facebook, YouTube, TikTok, and LinkedIn.
• Analyse trends, reels formats, viral patterns,

  AI content trends

  , and platform behaviour to maximise reach & engagement.
• Manage posting schedules, community engagement, hashtag strategies, and audience interaction.

• Conceptualise creative ideas for reels, stories, carousels, product videos,

  AI-powered explainer videos

  , and visual storytelling.
• Develop scripts, shot lists, storyboards, and creative briefs for designers & editors.
• Lead photo/video shoots for products, stories, and brand content.
• Guide editors and designers to create high-quality, meaningful, and

  conversion-focused content

  .

• Build a strong brand presence through storytelling-led content.
• Identify opportunities to grow the brand without heavy paid spends—through creativity, community building, collaborations, UGC,

  AI content automation

  , and partnerships.
• Develop strategies for customer engagement, retention, and brand loyalty.
• Work with management to align brand direction with business and revenue goals.

• Track KPIs across social media platforms—engagement, reach, shares, saves, follower growth, and

  content-to-conversion performance

  .
• Analyse performance data and improve content outcomes using insights and A/B testing.
• Identify top-performing content types and scale them into long-term formats and campaigns.
• Collaborate with the performance marketing team to align

  organic content with paid campaigns (Meta & Google Ads)

  .
• Understand how creative content impacts CTR, CPA, ROAS, and conversions.

• Lead designers, content writers, and video editors.
• Manage end-to-end creative workflows—from concept to publish.
• Ensure deadlines are met and content quality is maintained.
• Work cross-functionally with marketing, product, performance, and leadership teams.
  

• 3–5 years of experience in creative direction, social media growth, or brand storytelling.
• Deep understanding of social media platforms, organic growth algorithms, and content performance metrics.
• Strong skills in content ideation, scriptwriting, storytelling, and visual communication.
• Working knowledge of

  AI video creation tools

  and AI-assisted content workflows.
• Understanding of

  performance marketing fundamentals

  and how creatives influence paid media results.
• Ability to think creatively and strategically with a business-first mindset.
• Experience working with creative teams (designers, editors, videographers).
• Strong understanding of brand identity, user psychology, and content narratives.
• Excellent communication and leadership skills.
  

• Hands-on experience with AI tools (Runway, Pika, Midjourney, HeyGen, Synthesia, etc.).
• Basic knowledge of design/video tools (Canva, Figma, Premiere Pro, CapCut).
• Experience working with D2C, lifestyle, or personal brands.
• Knowledge of viral content formulas, hooks, storytelling frameworks, and

  ad creatives

  .
• Ability to conceptualize campaigns that drive both

  sales and brand recall

  .

• Opportunity to creatively shape and grow a brand from the ground up.
• Freedom to experiment with

  AI, storytelling, and performance-led creativity

  .
• Young, dynamic, and growth-driven work environment.
• Work on meaningful content that builds brand value and business organically.