Creative Lead (Copy)

What can you expect:

As a Creative Manager, you'll play a pivotal role in the creative workflow, contributing to ideation and overseeing

campaign execution. You’ll work closely with the Senior Creative Manager to bring visions to life and ensure brand

coherence across various projects.

Key Responsibilities:

A. Creative Conceptualisation and Delegation:

- Responsible to generate and present creative ideas and strategies that are effectively implemented from

conceptualization through to assigned project/accounts completion, ensuring each initiative contributes to

assigned tasks success and client satisfaction.

- Participate actively in brainstorming sessions, offering creative insights and ideas for campaigns.

- Delegate responsibilities to your team and train them in whatever is necessary to enhance their skills and

contribute to the creative process.

- Ensure a fruitful expenditure of the budget, regardless of its size, whenever assigned to campaigns.

B. Qualitative Analysis:

- Ability to read data reports and revise the vision based on data presented by the analytics team to maximise

audience engagement.

- Assist in assembling a qualitative analysis report periodically for campaigns to facilitate learning and improvement.

- Demonstrate foresight in requesting data as needed to analyse content performance.

C. Seamless Coordination:

- Support and collaborate with various teams, offering guidance and assistance in executing their creative tasks.

- Engage with clients to comprehend their needs and vision, ensuring clear communication and building trust in the

creative process.

- Coordinate with the production team to bring creative concepts to life, ensuring a smooth transition from idea to

execution.

D. Bring Structure:

- Help the team overcome hurdles by suggesting solutions and introducing more structure to enhance efficiency.

- Proficiently use Word, PowerPoint, and even Excel to present your ideas seamlessly.

E. Short Format Video Execution:

- Curate, oversee production and execute ideas end-to-end for short format videos.

- Ensure ideas are executable even with a phone, enabling capitalization on online moments and trends before they

fade.

F. Team Collaboration and Mentorship:

- Mentor and Train a team of Creative writers, fostering a collaborative environment that promotes creativity and

professional growth.

- Work closely with cross-functional teams including Designers, Production, and Account Management specialists to

deliver integrated Creative solutions.

G. Cross-Functional Coordination: Collaborate closely within the team and other teams like Brand Solutions,

Account Management, Production , Edit Team to understand project requirements and deliver shoots that meet

client needs.

H. Time Management: Ensure all assigned projects meet deadlines while ensuring team members also adhere to

timelines.

I. Pitch Development

- Brainstorming Creative Concepts: Generate innovative and engaging content ideas tailored to the client's needs

and goals, ensuring each pitch is unique and compelling.

-Research and Analysis: Conduct thorough market research and competitor analysis to inform content ideation,

ensuring pitches are relevant and strategically aligned with current industry trends and audience preferences.

- Collaborative Development: Work closely with cross-functional teams, including designers, marketers, and

product experts, to refine and develop content ideas that effectively communicate the pitch's value proposition

and key messages

K. Client Servicing and Coordination: Develop and maintain strong relationships with clients to understand their

business objectives, challenges, and expectations.

Requirements:

- Bachelor’s degree in Marketing, Communications, Journalism, or related field.

-3 years to 6 years of experience in copywriting or creative content development within a marketing or advertising

agency.

- Proven ability to create compelling and engaging content across various platforms.

- Strong attention to detail with excellent proofreading and editing skills.

- Demonstrated experience in mentoring and Training junior team members, showing leadership qualities and a

commitment to team development

- Proficiency in industry-standard software and tools related to copywriting and content creation.

- Proactive ideation skills and ability to build client rapport