Creative Director

Concept & Ideation

• Analyse past ad performance and Lead brainstorming sessions with the creative team to develop fresh and eective ad concepts based on the analytics data.

• Collaborate with writers, designers, and videographers to shape the creative direction for each campaign.

• Ensure that all ideas align with marketing objectives, audience insights, and brand tone.

Script & Story Review

• Review scripts written by the content team, providing constructive creative feedback.

• Guide writers to refine messaging, narrative flow, and emotional appeal.

• Approve final scripts for pre-production.

Pre-Production & Shoot Planning

• Partner with the Cinematographer to plan shoot logistics, schedules, and visual styles.

• Ensure creative consistency between the concept, script, and on-set execution.

• Oversee casting, location planning, and production readiness as needed.

Post-Production & Delivery

• Assign video edits based on the bandwidth and strengths of each editor.

• Review edited videos and provide detailed feedback to elevate quality and storytelling.

• Approve final edits and ensure timely submission to the Performance Marketing team.

• Maintain and update project trackers with status, feedback, and delivery timelines.

Team Leadership & Management

• Lead a team of writers, cinematographers, and editors to deliver impactful ad campaigns.

• Conduct monthly strategic, tactical, operations meetings and 1:1 performance reviews with team members.

• Foster a culture of creativity, collaboration, and continuous improvement.

• Monitor team productivity and maintain high creative standards across projects.

Desired Skills and Experience

• 3–4 years of proven experience in performance marketing ads creation and team leadership.

• Strong understanding of digital marketing, social media platforms, and performance marketing metrics.

• Experience directing end-to-end ad campaigns, from concept and scripting to final delivery.

• Excellent communication and leadership skills to manage cross-functional creative teams.

• Deep understanding of storytelling, visual composition, and audience engagement.

• Well versed with camera handling and video editing tools (Adobe premier pro)