Creative Director

Creative Director — InDots

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About InDots

InDots is not an NGO.

people-led movement and platform

We believe stories should not end at awareness.

participation, action, and change

The Role

Creative Director — InDots

You will define:

• What stories InDots tells
• How they are told
• Why they matter

intersection of storytelling, culture, and execution

You are not here to manage output.

shape narrative, taste, and direction

What You’ll Own

• Define InDots’ creative philosophy, voice, and long-term narrative
• Translate complex social, human, and systemic ideas into compelling stories
• Build cohesive story arcs across formats and platforms
• Ensure dignity-first, non-performative, credible storytelling

• Lead ideation for:
• Documentaries
• Vlogs
• Podcasts
• Talk shows
• Impact films & cinematic showreels
• Write, review, and refine scripts, outlines, and narrative beats
• Create repeatable formats and series aligned with the InDots content calendar

• Set and protect the creative bar across all content
• Review and approve content before publishing
• Balance speed with depth, clarity with emotion
• Ensure consistency across video, audio, visual, and written formats

• Lead and mentor:
• Content creators & vloggers
• Video editors & motion designers
• Illustrators & visual storytellers
• Social & distribution creatives
• Build a high-trust, high-taste creative culture
• Collaborate closely with product, community, partnerships, and leadership teams

• Ensure content is structurally connected to:
• Community participation
• Events and on-ground work
• Projects and campaigns
• Avoid “content for content’s sake”
• Make content a catalyst, not a conclusion
  

Who You Are

You are someone who:

• Thinks in 

  stories, not posts

• Has strong creative judgement and ethical clarity
• Understands India — culturally, socially, emotionally
• Can zoom out to define vision and zoom in to refine details
• Believes storytelling carries responsibility

You may come from:

• Documentary / film / media studios
• Editorial or long-form content platforms
• Culture-led brands or movements
• Purpose-driven storytelling ecosystems
  

Skills & Experience

• Proven experience leading creative or editorial teams
• Strong storytelling and scripting capability
• Deep understanding of video, audio, and digital formats
• Ability to guide creators without micromanaging
• High taste level and long-term narrative thinking

judgement, intent, and clarity

What This Role Is NOT

• Not a social media manager role
• Not a performance marketing role
• Not a production-only role
• Not trend-chasing or influencer-first

creative leadership with societal consequence

Why This Role Matters

The Creative Director will decide whether InDots feels like:

• another “good initiative”
• or
• a movement people believe in and participate in

Your work will shape:

• how contribution is perceived
• how creators use their voice
• how communities engage with change