Creative Director

Company Description

Manarul Huda Trust is a public charitable organization engaged in providing education and healthcare services for over thirty years. The Trust operates schools, engineering colleges, arts and science colleges, and a hospital in Kerala and Tamil Nadu, as well as educational institutions in the UAE. These institutions offer a variety of degrees, certificates, and professional courses to meet the needs of aspiring youth. Manarul Huda Trust is committed to achieving high standards of quality and excellence in its services.

Role Description

Strategic & Leadership Responsibilities

• Define and drive the overall creative vision and brand strategy of the organization.
• Translate business goals into compelling creative concepts and campaigns.
• Lead, mentor, and inspire the creative team including designers, content creators, videographers, and editors.
• Establish creative standards, guidelines, and brand consistency across all platforms.
• Collaborate closely with senior management to align creative initiatives with organizational objectives.

Creative & Conceptual Development

• Develop innovative ideas for branding, advertising campaigns, digital content, social media, events, and promotions.
• Oversee concept development, storyboards, scripts, layouts, and visual directions.
• Review and approve all creative deliverables to ensure quality, originality, and brand alignment.
• Stay updated with industry trends, emerging technologies, and creative best practices.

Project & Team Management

• Plan and manage multiple creative projects simultaneously while meeting deadlines.
• Allocate tasks and resources effectively within the creative team.
• Coordinate with internal departments such as marketing, sales, production, and external agencies/vendors.
• Ensure timely delivery of projects within approved budgets.

Brand & Marketing Collaboration

• Work closely with the marketing team to design impactful campaigns that increase brand awareness and engagement.
• Guide content strategy for digital platforms including websites, social media, video platforms, and advertisements.
• Ensure consistency in tone, messaging, and visual identity across all communication channels.

Quality Control & Performance

• Review creative performance metrics and suggest improvements.
• Ensure compliance with copyright laws, brand standards, and ethical guidelines.
• Conduct regular team reviews and provide constructive feedback.

Qualifications:

• Master’s degree in Design, Fine Arts, Visual Communication, Marketing, Media Studies, or a related field.

Experience Requirements:

• 12–15 years of experience in creative roles, with at least 5–7 years in a leadership position.
• Proven portfolio demonstrating successful creative campaigns and brand projects.