Creative Director

Job Requirements

Work Experience

Marketing Communications

This role blends creative vision, cultural insight, and commercial strategy. You will guide brand storytelling across campaigns and content, partner on product prioritization, and inspire internal and external teams to execute with clarity and craft.

Brand Strategy

• Define and evolve our brand positioning, narrative, and identity.
• Ensure all brand expressions uphold the codes of luxury while reflecting modern cultural relevance.
• Steward brand consistency across all consumer touchpoints and markets.

Strategic Category & Portfolio Leadership

• Collaborate with product and merchandising teams to support product prioritization through a brand lens.
• Develop differentiated strategies for key product categories (e.g. Solitaire, World Traveller, Expressor, Kundan Polki, Heritage Gold).
• Navigate brand architecture and tone across categories—balancing exclusivity and accessibility, and innovation.
• Anticipate and address trade-offs across product tiers, aligning stakeholders on strategic storytelling priorities.

Segmentation, Targeting & Consumer Insights

• Leverage existing insight and research capabilities to sharpen segmentation and audience understanding.
• Refine targeting strategy using cultural, behavioural, and attitudinal data—especially UHNW and HNW individuals.
• Translate global consumer insights into actionable brand direction and creative briefs.

Campaign Strategy &

• Lead the strategy, briefing, and creative oversight of global brand campaigns—across seasonal, product-led, and cultural moments.
• Partner with leading agencies to develop emotionally resonant, breakthrough creative.
• Ensure creative excellence across all assets: film, print, digital, social, experiential, influencer, and beyond.

Content Leadership & Asset Production

• Oversee content strategy and production across formats and platforms.
• Guide content development that builds brand desire while supporting performance marketing goals.
• Ensure elevated, consistent brand expression across markets and channels.

Collaboration & Leadership

• Work cross-functionally with performance marketing, PR, eCommerce, and regional marketing leads.
• Lead agency relationships and creative governance.
• Champion the brand internally, building alignment and enthusiasm across teams.