Creative Designer - Team Lead - Paytm Ads

About Us:

Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

About the team:

Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.

About the Role:

Creative Design Lead

As the Creative Design Lead, you'll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management. You'll collaborate cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives.

Key Responsibilities:

Creative Direction & Execution

Lead the design development for in-app ad creatives, banners, videos, and marketing campaigns.Translate briefs into strong visual concepts aligned with brand and campaign goals.

Team

Manage and mentor a team of junior designers, providing feedback and quality control.Liaise with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and timelines.

Cross-Platform

Design marketing collaterals including case studies, sales decks, social media creatives, and video assets.Work on campaigns tailored for both merchants and consumers across categories.

Creative

Lead bi-weekly A/B testing of creatives and derive learnings from ad performance metrics like CTR and ecpm.

Process

Contribute to developing creative guidelines and templates for Paytm’s self-serve ad platform.Streamline design processes and maintain consistency in visual language.

Qualifications:

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-Strong

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-Preferred

What You’ll Gain

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Why join us?

·         A collaborative output driven program that brings cohesiveness across businesses through technology

·         Improve the average revenue per use by increasing the cross-sell opportunities

·         A solid 360 feedback from your peer teams on your support of their goals

·         Respect, that is earned, not demanded from your peers and manager

Compensation: