Creative Design Lead - FMCG (Consumer Insight)

Location: Bangalore

Experience: 5+ years in design, with strong FMCG exposure and at least 2 years in a managerial role

Function: Brand & Design

Role Overview:

We’re looking for a visionary Design Lead to define and drive the visual identity of our fast-growing FMCG brands. This role is for someone who blends strong creative instinct with strategic thinking and executional excellence. If you thrive in fast-paced environments, have a deep understanding of how design builds brand love and drives business impact, this role is for you.

Why Join Us?

• You’ll shape the design language of brands seen by millions across India
• You’ll work at the intersection of strategy, storytelling, and visual identity
• You’ll have end-to-end creative ownership, from packaging to digital to offline
• You’ll lead and mentor a growing team of designers and freelancers
• Join a dynamic team that values creative thinking, speed, and aesthetic excellence

Key Responsibilities

Brand & Packaging Design Ownership

• Define and evolve the visual identity of each brand across packaging and digital
• Lead packaging design for new products and revamps – ensure standout on digital presence, compliance, and resonance with consumer

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• Set visual tone for sub-brands and product lines while maintaining consistency with master brand

Campaign & Marketing Design

• Oversee creative development for 360° brand campaigns – digital ads, social, offline, influencer content, and event collaterals
• Align with marketing and content teams on campaign objectives and creative direction
• Translate project briefs into high-impact visual storytelling that drives awareness and conversion

Team Leadership & Workflow Management

• Mentor and manage a team of in-house designers and external partners (freelancers, agencies)
• Drive the design workflow for multiple brands and projects across timelines
• Conduct regular reviews, give creative feedback, and raise the quality bar

Vendor & Production Oversight

• Coordinate with printers and packaging vendors to ensure output quality, color fidelity, and timely delivery
• Supervise final mockups, artworks, press approvals, and production specs

Creative Strategy & Innovation

• Stay ahead of design trends, competitor visual language, and cultural cues
• Push creative boundaries while keeping designs rooted in brand and business goals
• Regularly present design strategy and rationale to leadership and cross-functional teams

Qualifications & Skills

• Bachelor’s / Master’s in Design, Communication, or Visual Arts
• 5+ years of experience in brand and packaging design, with minimum 2 years in FMCG and team management
• Strong portfolio across packaging, branding, digital, and integrated campaigns
• Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign); motion design is a plus
• Strong aesthetic sensibility combined with business understanding
• Excellent communication and presentation skills

Bonus if You Have

• Built or scaled design systems for challenger FMCG brands
• Experience in D2C/e-commerce and content-rich digital formats
• Worked in high-growth, entrepreneurial environments

About Lo Foods

Lo Foods is more than just a brand; it's purpose-driven with a clear mission: to provide low-carb functional foods to 100 million Indians by 2030. We believe that food is at the core of who we are - after all, we are what we eat.

India currently faces an epidemic of chronic diseases, many driven by our eating habits. Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions. At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.

Our three brands support this mission:

Keto Smart - Low-carb products for the Keto lifestyle.

Protein Chef - Ensuring every home is protein-sufficient and promoting healthier living.

DiabeSmart - Making diabetes management easier while enhancing the pleasure of food.