Country Manager - Trading / Agency

Role Description

The Country Manager is responsible for leading all operations, driving business growth, and ensuring profitability for the company in a specific country. This key leadership role oversees strategic planning, trading activities, business development, marketing, finance, and team management. The Country Manager acts as the company’s primary representative within the country, ensuring alignment of local operations with global objectives and compliance with local regulations

Key Responsibilities

• Develop & Execute Strategy: Formulate and implement strategic plans to achieve company goals, increase market share, and enhance business growth.
• Trading & Agency Operations: Oversee trading operations, agency services, and ensure efficient distribution of products/services in accordance with business policies.
• Business Development: Identify opportunities for expansion, new partnerships, and client acquisition within the local market.
• Team Leadership: Build, lead, and motivate a high-performing team through recruitment, training, and performance management.
• Financial Management: Create and manage budgets, monitor financial performance, set and achieve revenue, profit, and quality targets.
• Relationship Management: Facilitate effective relationships with key stakeholders including suppliers, customers, agencies, and government officials.
• Compliance: Ensure adherence to all local laws, regulations, and company policies.
• Market Analysis: Monitor market trends, competitor activities, and local customer behaviors to inform business decisions.
• Reporting: Provide regular reports on business performance, market trends, and strategy execution to corporate headquarters.
• Brand & Marketing: Implement and oversee marketing strategies to ensure consistent branding and effective promotion of products/services.

Qualifications and Skills:

• 20+ years’ proven leadership or managerial experience in trading, agency, or multinational business operations with exposure to US / UK Market.
• In-depth knowledge of the country’s trading environment, regulatory landscape, and cultural context.
• Excellent people-management, communication, and negotiation skills.
• Strategic thinker with strong analytical and problem-solving abilities.
• Demonstrated financial acumen—budgeting, forecasting, and cost control skills.

Adaptability and resilience in dynamic, fast-paced environments.

• Knowledge of trading products/services relevant to the business.
• Strong customer orientation and ability to network at all levels.