Copy Writer

Full-time & On site.

Copy & Content Strategy:

• Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not

limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs,

articles & websites.

• Identifying, documenting, and articulating the right content strategy for each brand based on critical factors

• Target audience and perceptions.

• Nature of Business: B2C, B2B, B2Ch, D2C.

• Brand Value Proposition

• Unique selling proposition

• Brand Positioning

• Brand Values,Tone & Personality.

• Nature of the asset, marketing collateral, or channel the content is going to be used for.

• Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands.

Client & Team Liaisoning:

• Engaging with clients to understand their brand objectives, preferences, and target audience insights, and translating

them into actionable copywriting strategies

• Collaborating with design teams to ensure synergy between visual and verbal elements of brand communication

• Coordinating copywriting deliverables and timelines to meet project deadlines and client expectations

Pitches, Awards & Presentations Development

• Development of presentations for new strategies, upsell/cross sell objectives for pitches or existing clients.

• Development of presentations for research & analysis done for particular project or project objectives.

• Research & setting up opportunities for Awards.

Reporting & Management

• Daily, weekly and monthly reporting to Copy Head/ Hods on multiple factors such as, but not limited to

• Review as per role task document

• Current & Upcoming deliverables & deadlines

• Completed deliverables

• Challenges, Missed Deadlines & Client feedback/complaints

• Understand, & protect the agency's brand values at every level.

Continuous Learning and Improvement

• Staying abreast of industry trends, consumer behavior shifts, and emerging technologies to inform and enhance

copywriting strategies and approaches

• Seeking opportunities for professional development and skill enhancement to continually refine and elevate copywriting capabilities.

Skills:

• Exceptional writing skills with a focus on creativity, clarity, and brevity

• Ability to deeply understand brand identity and values to effectively

communicate brand messages

• Skill in adapting writing style to suit different mediums and form factors,

including print and digital media

• Creativity in storytelling and narrative development while maintaining a

rational approach

• Proficiency in writing for social media platforms, adapting content to fit

specific formats and engage target audiences effectively

• Research skills to gather insights and data to inform copywriting strategies

• Time management for meeting tight deadlines and managing multiple

projects simultaneously.

Knowledge:

• Advanced knowledge of english grammar, & sentence structure formats.

• Knowledge of copywriting formulas such as, but not limited to-

• PAS

• AIDA

• BAB/FAB

• Understanding of brand strategy, positioning & personality principles such

as, but not limited to-

• Porter's generic competitive strategy

• Aakar's Model

• Carl Jung's Archetypes

• Knowledge of branding and marketing concepts and techniques

• Familiarity with different forms of media and their unique content

requirements

• Awareness of industry trends in copywriting and content marketing

• Understanding of analytics tools for tracking and measuring content

performance

• Knowledge of SEO principles and keyword optimization for web copy.

Qualification:

Bechlor's / Master's Degree

Interested candidates please share CV & Portfolio on hr@litmusbranding.com / careers@litmusbranding.com