Copywriter / Content Writer

Litmus Branding Pvt Ltd. is Branding Marketing Compnay based in Ahmedabad Since 2001, Currently we are looking for copywriters .

Job Desciption:

• Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not

limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs,

articles & websites.

• Identifying, documenting, and articulating the right content strategy for each brand based on critical factors

• Target audience and perceptions.

• Nature of Business: B2C, B2B, B2Ch, D2C.

• Brand Value Proposition

• Unique selling proposition

• Brand Positioning

• Brand Values,Tone & Personality.

• Nature of the asset, marketing collateral, or channel the content is going to be used for.

• Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands .

• Engaging with clients to understand their brand objectives, preferences, and target audience insights, and translatingthem into actionable copywriting strategies

• Collaborating with design teams to ensure synergy between visual and verbal elements of brand communication

• Coordinating copywriting deliverables and timelines to meet project deadlines and client expectations

Skills:

• Exceptional writing skills with a focus on creativity, clarity, and brevity

• Ability to deeply understand brand identity and values to effectivelycommunicate brand messages

• Skill in adapting writing style to suit different mediums and form factors,including print and digital media

• Creativity in storytelling and narrative development while maintaining arational approach• Proficiency in writing for social media platforms, adapting content to fitspecific formats and engage target audiences effectively

• Research skills to gather insights and data to inform copywriting strategies• Time management for meeting tight deadlines and managing multipleprojects simultaneously

Knowledge

• Advanced knowledge of english grammar, & sentence structure formats.

• Knowledge of copywriting formulas such as, but not limited to-

• PAS

• AIDA

• BAB/FAB

• Understanding of brand strategy, positioning & personality principles suchas, but not limited to-

• Porter's generic competitive strategy

• Aakar's Model

• Carl Jung's Archetypes

• Knowledge of branding and marketing concepts and techniques

• Familiarity with different forms of media and their unique contentrequirements

• Awareness of industry trends in copywriting and content marketing

• Understanding of analytics tools for tracking and measuring contentperformance

• Knowledge of SEO principles and keyword optimization for web copy

Interested Candidates share CVs on hr@litmusbranding.com

Job Types: Full-time, Permanent, Fresher, Internship

Pay: ₹11,705.22 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person