Copywriter / Content Writer

Job Description

As a Copywriter, you will be responsible for writing clear, engaging, and persuasive copy for a variety of B2C marketing materials. This includes websites, email campaigns, social media, advertisements, brochures, landing pages, and other consumer-facing content. You will collaborate closely with our marketing, design, and sales teams to create copy that enhances the brand's voice, builds customer relationships, and drives conversions. Key Responsibilities ● Copy Creation: Write and edit compelling copy for a variety of B2C channels, including web pages, blogs, email newsletters, social media, digital ads, brochures, and more. ● Brand Messaging: Develop a consistent tone of voice across all consumer-facing content, ensuring it aligns with brand guidelines and engages the target audience. ● Consumer-Focused Content: Create persuasive content that speaks directly to consumers’ needs, desires, and pain points, driving brand awareness and customer conversion. ● Real Estate Copywriting: Develop copy for real estate listings, property brochures, promotional materials, and online content. Highlight key features and benefits of properties in a way that appeals to prospective buyers, investors, and tenants. ● Campaign Support: Collaborate with the marketing and creative teams to support online and offline campaigns with compelling copy that drives traffic, conversions, and brand recognition. ● SEO Optimization: Ensure that all written content is optimized for search engines (SEO), with keyword-rich copy that helps improve rankings on Google and other search engines. ● Market Research: Stay updated with real estate trends and consumer behavior to craft relevant and impactful messages for the audience. ● Collaboration: Work closely with designers, marketers, and product teams to ensure all written content aligns with overall marketing campaigns and business objectives. ● Proofreading & Editing: Review and edit copy to ensure consistency, clarity, and adherence to the brand’s style, tone, and voice. Qualifications and Requirements ● Experience: 3-6 years of experience in copywriting, with a strong focus on B2C marketing and consumer-facing content. Experience in the real estate industry is a plus but not mandatory. ● Education: Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field. Skills: ○ Strong writing and editing skills with a creative flair and attention to detail. ○ Proven experience in writing copy for websites, emails, blogs, social media, advertisements, and other marketing materials. ○ Experience writing persuasive, customer-centric copy that drives conversions and engagement. ○ Knowledge of SEO best practices and the ability to optimize content for search engines. ○ Strong understanding of consumer behavior and the ability to craft content that resonates with target audiences. ○ Ability to adapt writing style to various formats and mediums, while maintaining a consistent brand voice. ○ Excellent communication and collaboration skills. ○ Strong organizational skills and ability to meet deadlines in a fast-paced environment. Desirable Qualities ● Real Estate Knowledge: Experience in writing for the real estate sector or familiarity with the real estate market is a significant advantage. ● Creative Thinking: Ability to think outside the box and bring fresh, innovative ideas to the table. ● Experience with CMS: Familiarity with content management systems (e.g., WordPress, Drupal). ● Multimedia Skills: A basic understanding of design principles and the ability to work closely with designers to ensure the copy aligns with visual assets. ● Social Media Expertise: Experience in writing for social media platforms like Instagram, Facebook, Twitter, and LinkedIn, with an understanding of each platform’s unique style and audience. Job Types: Full-time, Permanent Pay: ₹55,000.00 - ₹60,000.00 per month Benefits: Cell phone reimbursement Food provided Health insurance Internet reimbursement Paid sick time Paid time off Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Application Question(s): What is your current CTC? What is your expected CTC? How soon can you join? Experience: total work: 2 years (Required) Work Location: In person Expected Start Date: 14/05/2025