Copywriter / Content Writer

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About The Company

• Develop engaging, original, and brand-aligned content for digital platforms including website, social media, blogs, emailers, and campaigns.
• Write persuasive copy for advertisements, fashion campaigns, brand promotions, and product launches.
• Create impactful captions, taglines, headlines, and campaign messaging for Instagram, YouTube, and digital ads.
• Produce editorial articles, fashion features, brand stories, and press release content.
• Collaborate with marketing, design, and video teams to ensure visual and verbal consistency.
• Research fashion trends, luxury lifestyle movements, and competitor content to generate fresh ideas.
• Optimize content for SEO to improve online visibility and engagement.
• Maintain content calendars and ensure timely delivery of all written materials.
• Proofread and edit content to uphold grammar accuracy, tone, and brand voice.
• Adapt writing style to suit different platforms and audience segments.
  

Requirements

• 1–4 years of experience as a Copywriter / Content Writer in fashion, lifestyle, media, or creative agencies.
• Strong command of English with exceptional writing, editing, and storytelling skills.
• Understanding of luxury branding, fashion communication, and digital marketing trends.
• Familiarity with SEO principles, content optimization, and keyword research.
• Ability to create both long-form and short-form content across platforms.
• Strong conceptual thinking and campaign ideation skills.
• Excellent time management and multitasking abilities.
• Ability to work collaboratively in a fast-paced creative environment.
  

Qualifications

• Bachelor’s degree in English, Journalism, Mass Communication, Fashion Communication, or related field.
• Certification in Content Marketing or Digital Writing is an added advantage.