Job
Description
Entesta is seeking a highly motivated and skilled Content Writer to join our dynamic marketing team. The ideal candidate will be a Wordsmith with a keen understanding of SEO best practices, capable of crafting compelling, well-researched, and engaging content that drives organic traffic and establishes Entesta as a thought leader in our industry. You will be responsible for end-to-end content creation, from ideation and keyword research to writing, editing, and optimizing articles for search engines, as well as contributing to our link-building efforts. Content Strategy & Research: Conduct in-depth keyword research using SEO tools to identify high-volume, low-competition keywords and content opportunities. Analyze competitor content and industry trends to develop fresh, relevant, and engaging content ideas. Collaborate with the marketing team to align content with overall business goals and campaigns. Content Creation: Write clear, concise, well-structured, and grammatically correct articles, blog posts, website copy, whitepapers, case studies, and other marketing materials. Ensure all content is thoroughly researched, factually accurate, and provides significant value to our target audience. Optimize content for SEO, including strategic placement of keywords, meta descriptions, alt tags, and internal linking. SEO & Website Management: Monitor and track website SEO performance, including organic traffic, keyword rankings, and backlink profiles. Identify and implement on-page SEO improvements to existing content. Work closely with the web development team to ensure content is technically optimized and easily discoverable. Link Building & Promotion: Assist in outreach efforts for link building, identifying relevant websites and opportunities for content promotion and backlink acquisition. Collaborate with PR and social media teams to amplify content reach across various platforms. Editing & Quality Assurance: Proofread and edit content to ensure high quality, accuracy, and adherence to brand voice and style guidelines. Maintain an organized content calendar and meet publishing deadlines. Qualifications: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. Proven experience of at least 1 year as a Content Writer, SEO Writer, or similar role, preferably in the Software industry. Strong portfolio showcasing successful content pieces and demonstrable experience with SEO-driven content. Skills: Exceptional writing, editing, and proofreading skills with a strong command of English grammar and style. In-depth knowledge of SEO principles, keyword research methodologies, and content optimization techniques. Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console). Understanding of content marketing funnels and user journeys. Ability to translate complex information into clear, engaging, and digestible content. Excellent research skills and attention to detail. Strong organizational and time management skills, with the ability to manage multiple projects simultaneously. Basic understanding of HTML and CMS platforms (e.g., WordPress) is a plus. Benefits: Competitive salary and benefits package. Opportunity to work remotely or in a hybrid setup. A collaborative and supportive work environment. Opportunities for professional growth and development. Salary: up to 1.75 LPA Show more Show less
