Content Writer & Developer/Copywriter

This role is for one of Zepcruit's clients.

Experience Required: 3 – 5 years max

CTC Range: ₹6.00 LPA – ₹7.20 LPA

About The Role

We are looking for a versatile Content Writer & Developer who can excel in both creative writing and technical content execution. The ideal candidate is a strong storyteller with the ability to create compelling narratives while also being hands-on with publishing, optimization, and content performance management.

This dual-role position bridges creativity with execution, ensuring our content not only engages audiences but also drives measurable results across digital platforms.

Key Responsibilities

• Content Writing Functions
• Create original, SEO-friendly, and engaging content including blogs, website copy, articles, newsletters, email campaigns, ad copy, and social media captions.
• Develop brand storytelling for campaigns, launches, and thought-leadership initiatives.
• Draft scripts for videos, podcasts, presentations, and digital content series.
• Research industry trends, audience insights, and competitors to inform content strategies.
• Support editorial calendar planning aligned with marketing and business goals.
• Maintain brand voice, tone, and consistency across platforms.
• Content Development Functions
• Repurpose core content into multiple formats (blogs → infographics → reels → case studies).
• Develop and manage content for websites, landing pages, and microsites with SEO best practices.
• Build marketing assets such as brochures, whitepapers, and e-books.
• Publish and manage content via CMS platforms (WordPress, HubSpot, Drupal).
• Ensure metadata, tags, and formatting are optimized for search and user experience.
• Regularly analyze and optimize content for visibility, conversions, and engagement.
• Conduct A/B testing on content headlines, CTAs, and layouts to maximize performance.

Writing & Creative Skills

• Exceptional grammar, vocabulary, and copywriting ability.
• Adaptable to multiple tones: professional, conversational, technical, or sales-driven.
• Strong storytelling and brand-building skills.

Technical & Development Skills

• Hands-on experience with CMS platforms (WordPress, HubSpot, Drupal).
• Proficiency in SEO practices (on-page, off-page, and technical basics).
• Basic knowledge of HTML and web formatting.
• Familiarity with content scheduling & automation tools (Buffer, Hootsuite, Mailchimp).

Marketing & Analytical Skills

• Understanding of digital marketing funnels (TOFU–MOFU–BOFU).
• Ability to create content that supports lead generation and performance marketing.
• Data-driven approach to content evaluation using tools like Google Analytics, SEMrush, Ahrefs, and Search Console.

Collaboration & Project Skills

• Strong teamwork with designers, developers, and marketing teams.
• Effective time management to meet deadlines across multiple projects.
• Ability to balance creative ideation with technical execution.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• 3–5 years of experience in content writing and digital content management.
• Strong portfolio demonstrating a mix of creative writing and digital content execution.