Content Strategy and Social Media Manager

Content & Social Media Head

You’ll lead content for our three brands:

• Sero

  – Affordable men’s formal and semi-formal wear

• HV

  – Luxury menswear with timeless elegance

• Aerix

  – Casual menswear and kidswear with a playful edge

What You'll Own

1. Content Strategy & Planning

• Build and manage monthly content calendars across all three brands
• Tailor strategy by brand tone, audience, and product priorities
• Align content with product drops, seasonal campaigns, and business goals

2. Social Media Management

• Own day-to-day content publishing on Instagram, YouTube Shorts, Pinterest, and LinkedIn
• Grow followers and engagement through consistent, high-quality content
• Respond to DMs/comments or delegate community management
• Stay updated with platform trends, formats, and algorithm changes

3. Influencer & Creator Collaborations

• Identify and collaborate with relevant influencers, creators, and stylists
• Handle outreach, briefing, barter/paid agreements, and performance tracking
• Build a network of recurring creator relationships

4. Shoot Planning & Production

• Conceptualize shoots and video content around product launches and brand stories
• Work with stylists, photographers, and models to execute campaigns
• Capture a mix of polished visuals, UGC-style reels, and behind-the-scenes content

5. Performance Analysis & Optimization

• Track KPIs like reach, saves, engagement, link clicks, shares
• Create weekly/monthly reports and use insights to evolve the strategy
• Collaborate with performance marketing to test creatives that drive conversions

6. Copywriting & Brand Voice

• Guide the tone of voice and storytelling for each brand
• Write or supervise copy for captions, emails, campaign scripts, and WhatsApp broadcasts
• Ensure all communication aligns with brand positioning and audience

7. Content Repurposing & Coordination

• Repurpose content for emails, website banners, offline catalogs, and retail marketing
• Coordinate across teams to ensure visual and narrative consistency

What You’ll Need

Education

• Bachelor’s in Mass Media, Communications, Fashion Marketing, or similar

Experience

• 4 to 7 years in content, social media, or digital storytelling roles
• Prior experience in a fashion, lifestyle, or D2C brand preferred

Must-Have Skills

• Excellent fashion and visual aesthetic sense
• Strong experience with Instagram reels, content trends, and creator formats
• Experience directing or producing shoots
• Good copywriting instincts and brand storytelling ability
• Tools: Canva, Figma, Google Sheets, Notion
• Bonus: video editing (CapCut/VN), familiarity with analytics dashboards

Nice-to-Haves

• Experience with influencer tools like Winkl, Collabstr
• Exposure to SEO, email marketing, and WhatsApp flows
• Comfortable managing junior content executives or freelancers

About Us

House of Sero