Content Strategist

Qualifications
● Bachelor’s degree in Communications, Marketing, Journalism, or a related field.● 1–3 years of experience in content strategy, content creation, digital marketing, or a relatedrole.Duties and ResponsibilitiesContent Planning & Strategy● Assist the Creative Director in developing and executing content strategies aligned with brandobjectives and seasonal campaigns.● Ideate and pitch creative content concepts for campaigns, product launches, andcollaborations.● Research industry trends to ensure relevance and innovation in content output.Content Development● Collaborate with design, retail marketing, and video production teams to produce compellingcontent for social media and retail channels.● Write, edit, and proofread content to maintain brand voice consistency and uphold high-quality standards.● Support product launches, events, and campaigns through storytelling, messagingframeworks, and campaign ideation.● Work with the video production team to execute content shoots effectively.Social Media & Community Engagement● Stay updated with social media trends and platform best practices.● Create engaging, platform-specific content for Instagram, YouTube, Facebook, LinkedIn, andmore.● Drive community interaction and organic engagement through innovative storytelling.Digital Marketing Support● Use analytics tools to assess content performance and user engagement.● Recommend and implement content improvements based on performance metrics.Operations & Collaboration● Coordinate with cross-functional teams to align messaging and communication goals.● Manage content production timelines and feedback cycles from stakeholders.● Assist in creating standard operating procedures (SOPs) for content creation and publication.Training & Development● Share content marketing best practices with internal teams.● Stay current with emerging content tools, platforms, and trends.● Demonstrate willingness to learn and integrate AI tools in marketing and content workflows.Key Tasks● Contribute to ideation and execution for store launches, product campaigns, and social mediainitiatives.● Own and elevate the brand’s digital presence with cohesive, compelling content.● Collaborate closely with the Creative Director to deliver impactful brand experiences.● Maintain a consistent brand voice across channels while tailoring messaging to each platform.● Explore new content formats and storytelling techniques to drive innovation.RequirementsExpertise and Skills● Exceptional command of English (written and verbal).● Proven experience in content creation for digital and social platforms.● Familiarity with project management and content analytics tools.● Strong conceptual thinking and creative ideation skills.● Highly organized, proactive, and capable of managing multiple content streams.● A team player with leadership potential.BenefitsESIPFHealth insuranceOvertime allowance